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Gemma Godfrey is a board director, business advisor, and former FinTech founder who specialises in digital transformation, innovation, and de-risking new services. She is also a TV host, a consumer champion, a tech innovator, and a consultant to various companies and brands. Learn more about her background, achievements, and insights on her website.
Gemma Godfrey (also known as Gemma Claire) is a wealth manager and entrepreneur. She founded Moola, an online investment service in the UK which closed down in 2020, [2] and was hired as Arnold Schwarzenegger 's adviser on the US edition of "The Apprentice" in 2016.
- How Did Your Business Moola [An Online Money Management Service] Start?
- How Does Moola Make Money?
- Where Would You Like to Take It?
- What Was It like?
- What Was It Like to Do Business in Front of A Camera Crew?
- Why Do You Think Finance Is Dominated by Men?
- Is There Anything You Would Do Differently If You Started Again?
- What Is Your Proudest moment?
- What Advice Would You Give to Other Aspiring Entrepreneurs?
I’m sure it’s the same for everyone in financial services: you’re often approached by friends asking you what they should do with their money [Godfrey has worked in financial management since 1997]. For me this was magnified because I was being asked the same question on television while appearing as a money and consumer expert [Godfrey’s credits i...
It gives users access to online investment services for a fee [the lowest amount that can be invested is £200]. We keep the price down by offering a simplified service and automating wherever possible. The fee is a small slice of what’s invested. It covers the cost of safeguarding the money, background checks, guiding towards investment options, pu...
The vision is to change the landscape of finance, making it inclusive and accessible, so that everyone can grow their money, regardless of how much money they have or how much they understand about investing. It could help people who feel left behind financially, such as those who made their feelings known in the Brexit vote.
It was fun, surreal and absolutely fascinating to see behind the scenes. It was inspiring to be around such powerful and prominent personalities. With each task kept to a time limit, it meant shooting the show was full-on. It was also hard work offering real, tangible business insights while being entertaining. But I loved every second of it.
The biggest difference between TV and real life is the time restrictions. It’s unlikely you’d have to launch a new brand or close a deal within the 24-hour period in which an Apprentice task is shot. But the skills you need to succeed are the same, and so are the challenges. It’s just like learning about business on fast forward.
It’s a self-perpetuating scenario where the lack of women has put off more women from rising through the ranks. But a successful business needs a balance of skills. Diversity of age, gender and background is required to represent customer needs, challenge the business strategy and deliver tailored solutions. The way to solve the problem is to initi...
Nope. I’ve made mistakes but they made me tougher. You probably learn more from a misstep than by getting something right first time.
Advising the legendary Arnold Schwarzenegger and being in the company of titans such as Warren Buffett, Jessica Alba, Tyra Banks and Steve Ballmer on The Celebrity Apprentice is a contender. Starting Moola with a talented team, backed by industry leaders and authorised by our regulator is another. They’re only beaten by marrying my soulmate, having...
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Sep 27, 2011 · By Gemma Godfrey. Investment committee chairman, Credo Capital. Over the past 10 years, investors have experienced a stark divergence of fortunes, with some making substantial amounts of money...
Mar 26, 2021 · In this exclusive, The Arbuturian talks to the documentary’s lead, wealth manager and entrepreneur (and sometime financial advisor to Arnold Schwarzenegger), Gemma Godfrey… Have you always had an interest or fascination with Grace Kelly?
Overview. Gemma Godfrey is the Founder and CEO of Moola (https://moo.la), the online investing service. Advisor to Arnold Schwarzenegger on The New Celebrity Apprentice, Gemma is a consumer champion on ITV’s Good Morning Britain and the upcoming "Eat Shop Save", BBC Breakfast and Sky News.
Gemma Godfrey is a Non-Executive Director, Chair and serial entrepreneur. She was the Founder and CEO of an FCA-authorised digital investing service, which was acquired by FTSE 250 insurer JLT, and integrated into an S&P 500 risk consultant.
