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May 31, 2018 · The Farmer From Merna: A Biography of George J. Mecherle and a History of the State Farm Insurance Companies of Bloomington, Illinois. Summary. The life of George Mecherle and his founding of State Farm Insurance. The Rabbit Hole is written by Blas Moros. To support, sign up for the newsletter, become a patron, and/or join The Latticework.
George Mecherle grew up as the fifth child of German immigrants near a small town just west of Normal, IL. At age 22, George began farming his land and continued for 20 years before moving to Bloomington and becoming an insurance salesman for a small company.
George Jacob "G.J." Mecherle (pronounced "Ma-herl") (June 7, 1877 - March 10, 1951) was the founder of State Farm, headquartered in Bloomington, Illinois. Mecherle, a farmer who became an insurance agent also, founded State Farm after becoming dissatisfied with the insurance rates charged to farmers, as those rates included the risks of city ...
Feb 6, 1996 · Hardcover – February 6, 1996. This is the biography of George J. Mecherle, an Illinois farmer who conceived of a plan to bring low-cost honest auto insurance to the farming people of his home state. It tells of his struggle to get the business established and the growth of his venture.
- Karl Schriftgeisser
Today, State Farm is one of the world’s premier insurers. From the outset, George Mecherle set industry standards and was often a pioneer in innovative insurance policies and practices. He adopted a strict no-drinking and driving provision to reduce auto accidents, and he instituted the first installment payment program for premiums.
Sep 9, 2019. 1 of 4. A bust of State Farm founder George J. Mecherle, left, and a manual Royal typewriter share honored places in the company archives. DAVID PROEBER, THE PANTAGRAPH. Dan...
Random House Publishing Group - Business & Economics - 272 pages. An engaging, inspiring biography of George J. Mercherle that details his struggle—and ultimate success—to bring low-cost,...
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