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1. blog.google › products › ads-commerceGoogle Ads: New features and controls for AI-powered campaigns

   blog.google › products › ads-commerce

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   4 days ago · And Demand Gen campaigns allow you to customize your Google AI strategy by channel, audience and creative to tailor messages for the customers you care about most. On average, advertisers who added Demand Gen to their Search and/or Performance Max campaigns saw 14% more conversions. 3. Across all AI-powered campaigns, a high volume and ...

2. Top Stories

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     The New York Times

     What the U.S. Has Argued in the Google Ad Tech Antitrust Trial

     As the government wraps up its case, it has built a picture of how Google has become dominant among companies that buy and sell ads online.

     2 days ago

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     Search Engine Land on MSN.com

     Top 7 Google Ads and SEO synergies you should act upon

     2 days ago

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     Reuters

     Law firm Morgan & Morgan sues rival in turf battle over Google ads

     2 days ago

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     Deccan Herald

     Explained | How Google allegedly monopolized the ad technology market

     9 hours ago

   • Searchenginejournal.com

     Google Ads Rolls Out New Performance Max Insights And Controls

     5 days ago

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3. searchengineland.com › google-ads-seo-synergies-446808Top 7 Google Ads and SEO synergies you should act upon

   searchengineland.com › google-ads-seo-synergies-446808

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   2 days ago · For example, frontload the targeted keywords as that can help Google prioritize these keywords for ranking purposes. Dig deeper: Shopping graph optimization: The future of ecommerce SEO. 7 ...

4. www.nytimes.com › 2024/09/20 › technologyWhat the U.S. Has Argued in the Google Ad Tech Antitrust Trial

   www.nytimes.com › 2024/09/20 › technology

   2 days ago · The government has said that Google controls 87 percent of the market for a crucial technology that publishers use to sell ads. The DoubleClick acquisition gave Google two linchpins in its ad tech ...

5. Videos

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     26:11

     youtube.com

     How To Use Google Ads | Google Ads Tutorial 2024

     Jun 12, 2024

     96.6K Views

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     28:09

     youtube.com

     Google Ads Tutorial 2024 (Step by Step) How To Use Google Ads

     Oct 16, 2023

     484.2K Views

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     16:02

     youtube.com

     How To Run Google Ads Campaign | Full Tutorial For Beginners

     Oct 5, 2023

     186.1K Views

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6. searchengineland.com › new-guide-improve-yourNew guide: Improve your Google Ads performance

   searchengineland.com › new-guide-improve-your

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   4 days ago · Download the Guide to Cost-Effective Google Advertising today and start implementing these strategies to boost your Google Ads performance and drive more conversions.

7. www.reuters.com › technology › google-offered-sellExclusive: Google offered to sell part of ad tech business ...

   www.reuters.com › technology › google-offered-sell

   3 days ago · Google's 2023 advertising revenue, including from search services, Gmail, Google Play, Google Maps, YouTube, Google Ad Manager, AdMob and AdSense, amounted to $237.85 billion or 77% of total revenue.

8. www.searchenginejournal.com › google-ads-expandsGoogle Ads Expands AI Campaign Tools To More Languages

   www.searchenginejournal.com › google-ads-expands

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   4 days ago · Google is rolling out its AI search campaign building tool to German, French, and Spanish. Advertisers get more AI-powered creative tools and customization options across campaigns.

9. People also ask

   Does Google control 87 percent of the ad market?

   • The government has said that Google controls 87 percent of the market for a crucial technology that publishers use to sell ads. The DoubleClick acquisition gave Google two linchpins in its ad tech operation, the government says.

   What the U.S. Has Argued in the Google Ad Tech Antitrust Trial

   www.nytimes.com/2024/09/20/technology/google-ad-antitrust-trial-arguments.html

   See all results for this question

   Why did Google create ad technology?

   • Google’s ad tech business generated $31 billion in revenue last year, or about a tenth of the company’s total revenues. As Google built its system of ad technology, it also set the rules to protect its monopoly and benefit itself, the government argued. Millions of advertisers use Google’s tools to place ads around the web.

   What the U.S. Has Argued in the Google Ad Tech Antitrust Trial

   www.nytimes.com/2024/09/20/technology/google-ad-antitrust-trial-arguments.html

   See all results for this question

   How much does Google charge for ad auctions?

   • Google charges a 20 percent fee to publishers who run ad auctions using its system, known as an ad exchange, witnesses testified. But the government said that it had been possible only because of Google’s dominance.

   What the U.S. Has Argued in the Google Ad Tech Antitrust Trial

   www.nytimes.com/2024/09/20/technology/google-ad-antitrust-trial-arguments.html

   See all results for this question

   Can Google sell ad space online?

   • That means that Google can be involved in every stage of a deal to sell ad space online. The Justice Department pointed to an email from a former Google employee that compared that arrangement to allowing a bank to own the New York Stock Exchange.

   What the U.S. Has Argued in the Google Ad Tech Antitrust Trial

   www.nytimes.com/2024/09/20/technology/google-ad-antitrust-trial-arguments.html

   See all results for this question

10. www.bloomberg.com › news › articlesHow Google Allegedly Monopolized the Ad Technology Market

    www.bloomberg.com › news › articles

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    2 days ago · September 20, 2024 at 2:50 PM EDT. Save. Google has monopolized the technology used to buy and sell online display ads by restricting or eliminating the choices of its customers — both website ...