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  1. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

  2. Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI with machine learning and integrations. Learn how to use Analytics features, see success stories, and access resources.

  3. › analytics › academyGoogle Analytics Academy

    Krista Seiden. Krista is a leader in digital analytics, advocating for best practices, and a frequent speaker at industry events. Krista co-chairs the San Francisco chapter of the Digital Analytics Association (DAA) and mentors for the Analysis Exchange. She won the 2014 DAA Rising Star Award and the 2015 DAA Practitioner of the Year Award.

  4. Learn how to use Google Analytics to get data-backed insights and improve your marketing ROI. Connect to other Google solutions and partner products, measure activity with privacy-safe AI, and see customer journeys across devices and platforms.

  5. Find answers to your questions about Google Analytics, from getting started to advanced topics. Learn how to collect, manage, and report data, and how to migrate from Universal Analytics to Google Analytics 4.

  6. Learn how Google Analytics can help you understand and improve your site and app performance with various features, such as built-in automation, reporting, explorations, and integrations. Compare Analytics and Analytics 360 for different data collection and management options.

  7. Learn how to create a Google Analytics account, add a measurement code to your website, and process and report data. Find out how to customize your data with filters and settings, and how Google Analytics 4 works differently.

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