Norman Foster
Rodney Martin
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It Pays to Advertise is a 1931 American pre-Code comedy film, based on the play of the same name by Roi Cooper Megrue and Walter C. Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle. Paramount also produced a French-language version of the film titled Criez-le sur les toits (1932), directed by Karl Anton.
Roi Cooper Megrue and Walter Hackett's play was first filmed in 1919 by Paramount as It Pays to Advertise (see AFI Catalog of Feature Films, 1911-20). Paramount remade the film in 1932 in their studio at Joinville, France under the title Criez-le sur les toits!, which was directed by Karl Anton and starred Saint-Granier and Robert Burnier.
- Frank Tuttle
- Norman Foster
Window Cleaner. Rest of cast listed alphabetically: Mischa Auer. ... Man Putting Sign on Car (uncredited) Irving Bacon. ... Photographer (uncredited) James P. Burtis.
#PreCodeApril: Film #6. Just a terribly-filmed play (admittedly not helped by the dire state of the available print), though the material itself is fairly funny in places. Eugene Pallette is a soap tycoon who tires of son Norman Foster's feckless carousing, and so pays big-eyed blonde secretary Carole Lombard to lure him into the world of work.
- Frank Tuttle
- Paramount
Louise Brooks, here in a bit part, was a legend of the silent era, ahead of her time. Eugene Pallette, in a secondary supporting role, demonstrated swell range and versatility in his career. Here, all three - and their costars - are reduced to portrayals that too often feel dull and lifeless.
Find trailers, reviews, synopsis, awards and cast information for It Pays to Advertise (1931) - Frank Tuttle on AllMovie - A remake of a 1919 silent film based on the stage…
