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This docuseries brings viewers inside the trendsetting offices of personalized shopping website JustFab, led by fashion model Kimora Lee Simmons, who serves as the company's president and creative director. Simmons is intent on leaving her mark on the thriving, upstart company in order to get it to the next level of "fabulosity" (a term coined by Simmons). Assisting her is JustFab's colorful staff, including project coordinator Sarah, PR coordinator Ashley, marketing manager Lianca and graphic designer Johnny. Wikipedia