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Jul 3, 2019 · Auto industry legend Lee Iacocca, who rescued Chrysler from near-bankruptcy in the 1980s, has died at age 94. While at Ford, he helped develop the Mustang.
Lee Iacocca was a key figure in the success of two automotive giants. Iacocca joined Ford Motor Company in 1946, first as an engineer but soon found his place in marketing. One of his most popular campaigns, “56 for ‘56’,” was his solution for current flat Ford sales. During the campaign, customers would make a 20% down payment then ...
Jul 3, 2019 · Lee Iacocca gave people what they wanted, whether they knew it or not. “If you can find a better car — buy it!”. Equal parts bravado and marketing genius, that pugnacious challenge in TV ...
Jul 4, 2019 · During his tenure, Iacocca was more famous than Elon Musk, Mark Zuckerberg or any current industry leader. Lee was everywhere, and his bold and versatile leadership style has been unmatched since ...
Jul 3, 2019 · More:Lee Iacocca tributes: 'A Detroit car guy if there ever was one' Iacocca’s confidence — with significant help from young Michigan Congressman Jim Blanchard, who would go on to be Michigan ...
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- Mark Phelan
A Wikimédia Commons tartalmaz Lee Iacocca témájú médiaállományokat. Lee Iacocca ( Allentown, Pennsylvania, 1924. október 15. – Bel Air, Kalifornia, 2019. július 2.) olasz származású amerikai üzletember.
Jul 4, 2019 · Lee Iacocca, seated here in a Dodge Viper convertible, went on tour in 1990 to promote high quality American cars. He led Chrysler at a time when Asian and European imports started to take a ...
