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Len Steckler (May 6, 1928 – August 11, 2016) was an American photographer, illustrator, and filmmaker. Steckler was known for the artistry behind many famous ad campaigns, including Pepsi Cola's "Refreshes Without Filling" illustrations in the 1950s, Noxzema's "Take it off — Take it all off" television commercials in the early 1970s, and an ad featuring Joe Namath in Hanes... Wikipedia