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Microsoft, recognizing the value of LinkedIn, acquired the company for $26.2 billion in 2016. However, unlike many other social media platformswhich rely on advertisements, LinkedIn’s services are something for which users are willing to pay. Linkedin’s current annual revenue exceeds $13.8 billion, which represents a 34% year-on-year increase when ...

LinkedIn is an especially good source for discovering leads. Hubspotfound that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. Given this, it’s no surprise that 79% of marketers see LinkedIn as a very good source of leads, with 43% of marketers saying they have sourced at least one customer from LinkedIn. That number ...

The other primary reason LinkedIn users are active on the platforms is for job recruitment efforts. With more than 58 million companies listed on the site and 52 million people searching for jobs on LinkedIn every week, it’s no surprise to find out that 77% of recruitersregularly use LinkedIn. In fact, a study found that 122 million people received...

Because of LinkedIn’s ability to recognize boolean operators and filter results according to metrics such as company, number of years of experience, function, and seniority level, the platform easily tops its competitors for helping people make essential business connections. However, despite the advanced search capabilities, you will still want to...

After Microsoft stepped in, LinkedIn introduced several new features, such as Showcase pages. This extension of business pages is designed to highlight your company’s business unit or initiative. LinkedIn also introduced a calendar chatbot, which syncs the calendars of two LinkedIn users so they can meet up. This is especially helpful for people wa...

LinkedIn allows you to share different types of content. Articles, which can be posted on your profile or on LinkedIn Pulse, links to your website, slideshows, and video are among the most popular types of content LinkedIn users post. In 2019, LinkedIn sessions increased 25 percent year-over-year, with 358 billion feed updates viewed. But only arou...

Mark Zuckerberg proclaimed video as ‘the next megatrend’, with platforms such as Facebook, Instagram, Twitter, YouTube, and Snapchat making it easier for users to upload video content. LinkedIn wasn’t about to be left behind, especially because it was discovered that if the content was found in both video and written format, 59% of executivessaid t...

Have your facts straight when it comes to some of the wild LinkedIn stats that support the idea that the social media platform will continue to dominate? From about 3 million users banking in on the 9 billion impressions per month, to the realization that even LinkedIn statistics support Zuckerberg’s proclamation that video is the next megatrend, i...