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Mahmud Kamani is a British billionaire businessman and co-founder of Boohoo Group, an online fashion retailer. He was born in England to Indian parents and has three sons who are also involved in the family business.
Jan 25, 2021 · In 2006 Mahmud Kamani decided to turn his Manchester market stall business into an online venture, and he now dreams of turning Boohoo into the UK's largest marketplace with...
Mahmud Kamani, the patriarch of the family, is the 55-year-old billionaire behind Boohoo, the UK's fast-fashion clothing company that has achieved explosive growth in...
Jul 19, 2020 · Mahmud Kamani turned fast-fashion website Boohoo into a business worth billions. The coronavirus crisis may have brought the company’s biggest challenge yet.
- 3 min
- Lora Jones
- The Manchester-based family behind it are billionaires. Boohoo was founded by entrepreneur Mahmud Kamani and designer Carol Kane. The pair had worked together at Pinstripe Clothing, a company that was set up by Kamani's father Abdullah.
- Social media is key to its success. While big High Street names like Topshop or Debenhams might have been suffering over the last few years, business at Boohoo has been booming.
- The group has bought struggling brands. Some experts have said that one key element behind Boohoo's success is its online-only business model. "The 16-24 age bracket have lower spending power, and they are more tech-savvy than older generations too, so the idea of online shopping appeals to them," says David Madden at CMC Markets, who analyses firms' finances to help clients make business decisions.
- Boohoo turns clothes around quickly. Boohoo adds new dresses, tops, accessories and shoes to its website every single day. To turn items around quickly, it uses what's called a "test and repeat" model, where it produces small batches of lots of new styles - sometimes even just tens or hundreds of one item.
Jul 8, 2020 · Started by Mahmud Kamani and Carol Kane in 2006, Boohoo was a pioneer of the ultra-fast-fashion retail phenomenon, geared toward young women and powered by social commerce, offering cheap fashion...
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