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Matt Allegretti Senior Development Producer As Senior Producer for Brenton’s automotive content, Matt has helped launch multiple linear series, including Car Fix, All Girls Garage, and FourWheeler , for MotorTrendTV.
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- Brenton Productions
- Tampa, Florida, United States
- How Brands Discovered The Power of Focus Groups
- Problems with Traditional Focus Groups
- Focus Groups Meet Ai
- Stop Wasting Money on In-Person Focus Groups!
As mentioned earlier, businesses have been conducting focus groups for decades. The reason for this is simple: customer feedback can bring tremendous value to product and advertising campaign development, so it’s a little surprising that corporate America didn’t discover the power of customer insight first — it was actually a sociologist. Focus gro...
Although traditional, in-person focus groups can produce helpful customer feedback, there are some big problems with this model that companies have struggled with for decades. For instance 1. They’re expensive: The average cost of focus groups range from $4,000–12,000. Companies often pay for everything from the participants, to the moderator, food...
As a result of the problems that arise with traditional focus groups, many businesses today shy away from using them. However, companies still want customer feedback because it provides valuable insight — they just don’t want to spend a lot of time and money to get it. As new technology continues to emerge, they won’t have to. Ever since Dichter’s ...
It’s indisputable among advertisers that customer feedback is valuable, but what’s changing now is how businesses get it. With recent advances in AI, facial recognition, and emotion tracking technology, it seems inevitable that more and more companies will abandon traditional focus group models — which waste time, money, and resources — in favor of...
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Sep 26, 2017 · Matt Allegretti. ·. Follow. Published in. Dumbstruck. ·. 7 min read. ·. Sep 26, 2017. -- Why is it that we are so much more likely to keep watching a video that makes us smile? In the world of...
- Matt Allegretti
May 29, 2019 · When Truck U director and producer Matt Allegretti creates an integration for a Hot Shot’s Secret product, he and Gabrelcik always start the conversation by addressing the science of how the product was designed to fix a common problem. From the beginning of his working relationship with Gabrelcik, Allegretti could see that communicating the ...
Matt Allegretti. Director. Camera and Electrical Department. IMDbPro Starmeter See rank. Matt Allegretti is known for FourWheeler (2019), Car Fix (2012) and All Girls Garage (2012). Add photos, demo reels. Add to list. More at IMDbPro Contact info & Agent info. Known for: FourWheeler. 6.8. TV Series. Director. 2019–2020 • 28 eps. Car Fix. 6.6.
