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Maximum Effort Productions, Inc. [2] is an American film production company and digital marketing agency founded by Canadian actor Ryan Reynolds alongside George Dewey. The company name is a reference to a catchphrase from Reynolds' 2016 film Deadpool. [1]
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Feb 16, 2016 · What I noticed is that the film appears to set "Maximum effort" up as a catchphrase of sorts. I can recall at least three instances where the phrase was used: At the start of the film, where Deadpool says it shortly before dropping off an overpass and through the sunroof of a moving car.
Maximum Effort makes movies, tv series, content, ads, and cocktails for the personal amusement of Hollywood Star Ryan Reynolds.
Feb 22, 2023 · Maximum Effort, the production and advertising company the “Deadpool” star co-founded and leads with George Dewey, is part of an ownership group for a new 1.2 million-square-foot studio being...
Mar 15, 2022 · In June 2021, MNTN acquired Maximum Effort Marketing, bringing on Reynolds at MNTN’s Chief Creative Officer and Dewey as Chief Brand Officer.
Jun 23, 2021 · Ryan Reynolds‘ Maximum Effort Marketing, the agency behind viral ads for Match and Mint Mobile, has been acquired by the advertising software company MNTN.
