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The host of a lowbrow talk show, Wally Sparks (Rodney Dangerfield) goes out of his way to shock and offend his fans, but he eventually goes too far and begins to lose his audience. Tasked with finding a way to boost ratings by network head Lenny Spencer (Burt Reynolds), Wally must win back his viewers. When Wally sets out to get one of his chief critics, the Southern governor Floyd Preston (David Ogden Stiers), on the show, misadventures ensue for the tactless TV personality. Wikipedia