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Jun 15, 2023 · Culture. Is Dr. Bronner’s the Last Corporation With a Soul? It started as a kooky soap company with a counterculture ethos. Today, the family-run business is an unlikely juggernaut and one of...
Michael Bronner is the founder and chairman emeritus of Digitas and Upromise. Digitas is a global interactive marketing agency employing over 3,000 people. Digitas was purchased by Publicis Groupe in 2006. Upromise was founded by Michael to help make college more attainable for middle class families. Upromise is the largest private source of
- Male
- Unreal Brands, Digitas
- Boston, Massachusetts
- 1880s/90s
- 1920s
- 1929
- 1930s
- 1940s
- 1945
- 1950
- 1960s/70s
- 1980s
- 1990s
Heilbronners invent first liquid castile soap—supply washrooms across Germany—sell bar soaps under “Madaform” brand.
Emanuel (Emil) apprentices with Jewish soapmaking family—receives Soapmaking Master certificate from guild system trade school and university degree in chemistry.
Emil’s powerful personality, Zionist ideals and ideas for modern soapmaking lead to clashes with father and uncles—emigrates to U.S.
Emil advises U.S. soap and chemical specialty manufacturers. With rise of Hitler, drops “Heil” from last name.
Nazis nationalize family soap factory—Emil’s parents deported and killed in Auschwitz and Theriesenstadt. Emil adopts honorific “Dr.”—with his intensity, scientific knowledge and thick German accent, no one argues.
Escapes Elgin State Insane Asylum after being institutionalized for vehemently espousing his views—later blames shock treatments for declining eyesight and blindness in the ‘60s.
All-One! Dr. Bronner lectures in Pershing Square, exhorting all to unite as one—sells Peppermint soap on the side—realizes many are taking soap and leaving so prints lecture on labels. Sons Jim and Ralph help with business.
Dr. Bronner’s soap becomes iconic soap of the era. Young people groove on label’s call for peace. Plant moves to Escondido, California. Jim becomes VP of R&D and Production.
Dr. Bronner’s soaps spread to mainstream. Ralph works with Dr. Bronner to refine message on bottles. Jim launches Bronner Chemical and Technical Consulting—invents foam concentrate still used in fighting forest and structure fires.
Dr. Bronner’s health failing from Parkinson’s, sons Ralph and Jim and Jim’s wife Trudy assume control of company—Jim serves as President, Ralph as VP and company spokesperson, Trudy as Treasurer/CFO.
Oct 4, 2021 · Author: Michael Bronner. Michael Bronner is President of Dr. Bronner’s, the grandson of company founder, Emanuel Bronner, and a fifth-generation soap maker. A philanthropist and activist, Michael is an advocate for many social and environmental justice causes advanced by the company, including Fair Trade, organic standards, farm animal ...
Jul 24, 2023 · “It’s the official soap of the American ferret owners association,” grandson Mike Bronner said at a recent natural products trade show in Anaheim, a wall plastered with 10-foot-tall images of...
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Jul 2, 2021 · As part of my research on purpose-driven companies, I recently talked with Michael Bronner to learn more about Dr. Bronner’s “All-One” philosophy and ongoing mission, and why chocolate was...
Feb 28, 2022 · David Bronner, left, and Michael Bronner, grandsons of the founder of Dr. Bronner’s soaps, in the company’s headquarters in Vista, Calif. John Francis Peters for The New York Times. By...
