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Pedro Menéndez de Avilés ( 15 February 1519 – 17 September 1574) was a Spanish admiral, explorer and conquistador from Avilés, in Asturias, Spain. He is notable for planning the first regular trans-oceanic convoys, which became known as the Spanish treasure fleet, and for founding St. Augustine, Florida, in 1565. This was the first successful European settlement in La Florida and the most significant city in the region for nearly three centuries. St. Wikipedia