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Peter Frankfurt is a creative director at Imaginary Forces, a multidisciplinary design agency he co-founded in 1996. His projects include award-winning main title sequences and marketing campaigns for such films as Se7en, Men in Black I and II, The Number 23, Charlotte’s Web, and Spider-Man, as well as the pre-vision sequences in Minority ...
- 1996 – Se7en
- 1997 – Dead Man on Campus
- 1998 – Blade
- 1999 – Baltimore Ravens Screens
- 2000 – Charlie’s Angels
- 2001 – Minority Report
- 2002 – World Trade Center Design Contest
- 2003 – MoMA Screens
- 2004 – Wynn Vegas
- 2005 – Lexus Hologram
“Se7en launched Imaginary Forces. It was a project that brought main title sequences back into the cultural foreground.” – Peter Frankfurt
“One of my favorite title projects was an MTV comedy called Dead Man on Campus. How to combine the ideas of suicide, college, and comedy for this feature from MTV films? Why, with an S.A.T. – Suicide Aptitude Test – of course.” – Karin Fong
“Blade was a movie that I had been developing for a few years and was greenlit the same week Imaginary Forces was founded. I had to do two things I’d never done before: I’d never produced a big, effects-laden action movie, nor had I run my own company. That was quite a challenge obviously, but having Chip and Kyle as partners made it possible.” – P...
“At the end of our Sphere main title presentation film director Barry Levinson asked if we liked NFL football. We thought it was a trick question. It wasn’t. He introduced us to the owners of the Baltimore Ravens and IF created the screen experience for their brand new stadium. Two years later the Ravens won the Super Bowl.” – Chip Houghton
“We can’t resist a juicy reboot, especially one with such iconic qualities. And fantastic split screens. McG’s Charlie’s Angels was emblematic of the time. Pop music, pop graphics, cheeky humor, modern martial arts and … Cameron, Lucy, Drew. More was more. Those all important silhouettes combine into a triptych that carries on and builds upon the o...
“We used the interface design that had been developed by John Underkoffler, who had done gestural interface design as his thesis at MIT Media Lab. We worked closely with John and the production designer, Alex McDowell, who had developed an “Almanac of the Future” for Spielberg to determine how technology might behave in a not quite dystopian future...
“Chip and I are both from New York, so when 9/11 happened, it was a personal kick in the gut for both of us. Imaginary Forces was invited, by Greg Lynn, an architect compadre we had worked with on previous projects, to join in a pop up company, United Architects to answer a worldwide call for entries to redesign Ground Zero. IF, along with 5 other ...
“MoMA had gone through one of it’s periodic enlargements and was reopening again. They wanted to have a paperless experience – a very dynamic reception / welcome screen to show current exhibitions, wayfinding and upcoming events. Everything a visitor might need. Our solution still makes me smile.” – Peter Frankfurt
“A lake with over 4000 bulbs. A screen that’s a waterfall. Large scale puppets that rise above the screen, portraying everything from bullfighter silks to dancing tribal masks. And if that wasn’t all, a 26 foot mask that rises from the lake, constructed to be projected upon. Along with director Kenny Ortega, lighting designer Patrick Woodroffe, pro...
“We created an experience in Times Square where people could look into what seemed to be a car showroom of the future to see a car doing impossible things. We created a holographic installation with graphic interventions where spectators were able to interact, rotate and change the hologram’s color. It was so successful and created such a scene, th...
Jul 1, 2011 · United Architects, Ben van Berkel, Caroline Bos, Peter Frankfurt, Mikon van Gastel, Kevin Kennon, Greg Lynn, Farshid Moussavi, Alejandro Zaera-Polo, Jesse Reiser, Nanako Umemoto World Trade Center Proposal Project, New York, New York (Scale model 1:200)
Peter Frankfurt. Creative Director, Executive Producer, Co-Founder of Imaginary Forces. Peter Frankfurt serves as Creative Director and Managing Partner of Imaginary Forces, the multidisciplinary communications, entertainment, and design firm he co-founded in 1996.
Apr 20, 2023 · By Peter Frankfurt & Chip Houghton | Founders of Imaginary Forces. Editor’s Note: In this series, we’ll hear from the founders of creative studios recounting their tales of how it all began.
Feb 9, 2021 · 09/02/2021. Share. The co-founder and ECD at Imaginary Forces opens up on the work that has got him to where he is today. Peter is executive creative director and co-founder of Imaginary Forces. A creative storyteller with a passion for visual language, he helps make some really cool shit.
peter frankfurt. Peter is Executive Creative Director and Co-Founder of Imaginary Forces. A creative storyteller with a passion for visual language, he helps make some really cool shit. Since the company’s inception, Peter has taken great pride in nurturing the creative talent and culture within IF.
