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  1. Primary Motive

    Primary Motive

    R1992 · Drama · 1h 33m

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  2. In motivation. Motives are often categorized into primary, or basic, motives, which are unlearned and common to both animals and humans; and secondary, or learned, motives, which can differ from animal to animal and person to person. Primary motives are thought to include hunger, thirst, sex, avoidance of pain, and perhaps aggression….

    • Achievement motives: They refer to a drive towards some standards of excellence. People with high-level achievement motives prefer tasks that would promise success and are moderately difficult.
    • Affiliation motives: Man cannot exist in isolation. The need to be with other people is known as affiliation need. This need is revealed through one’s attraction to others through friendship, sociability or group membership.
    • Aggression motives: Intense frustrations after high expectations, verbal and nonverbal insults, fear and anxiety can trigger aggression. Television and cinema depicting violence can make youngsters model themselves to aggressive behaviour.
    • Power motives: Social power is defined as the ability of an individual to produce intended effect on the behaviour or emotions of other people. Persons with power motives will be concerned with having impact, influence and reputation.
  3. Primary motivation is an important concept that has implications for human behavior and performance. It is the initial action or stimulus that drives an individual to pursue a goal. It is also a powerful force in influencing human behavior, providing the energy and inspiration needed to reach success.

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  4. Nov 8, 2023 · Primary motives (innate or biological). Secondary motives (acquired or social). Understanding the difference between primary and secondary motives is essential to understanding motivation. This is because although all species have primary motives, secondary motives are exclusive to human beings. Primary motives are related to survival.

  5. Summary. Behaviorism, psychoanalysis, and cognitive theory each subjected affect to the status of a dependent variable. The cognitive revolution was required to emancipate the study of cognition from its cooption and distortion by behaviorism and by psychoanalytic theory. An affect revolution is now required to emancipate this radical new ...

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