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Dec 13, 2022 · Your roofing company could be the best in town, but you’re probably not getting much business if you don’t know how to get roofing leads. We’ve rounded up six of the best roofing lead-generation tips to help you find more potential customers and grow your business.
- Google Map Pack. Getting leads from Google’s local map pack is a significant ROI. Since businesses can create free listings, the return is a bonus. Of course, you may hire a local SEO expert to optimize your listing, in which case the monthly retainer changes the ROI.
- Facebook Advertising. In 2024, many roofers ask how to get roofing leads on Facebook. The answer is through paid advertising. Posting promotions on your main page doesn’t work well since Facebook hides most of these posts from your followers.
- Search Engine Optimization. SEO for roofers is the best way to generate leads online. It costs nothing to earn an organic position on Google’s first page unless you hire a 3rd party marketing company to optimize your roofing website.
- Direct Mail. Snail mail seems obsolete, but numbers show its effectiveness remains potent for roofers. Think about it, is a homeowner more likely to check their mailbox or email inbox?
Mar 7, 2024 · Nearly 70% of roofing companies say they struggle with lead generation, which demonstrates a disconnect between strategy and execution. There’s a saying that success is the intersection of effort and opportunity, perfectly summarizing the generation of roofing leads in 2024.
- Mauricio Cardenal
- Canvassing. Canvassing is old school but it still works. There is nothing like a face-to-face meeting. The most effective time to canvass is right after a storm.
- Direct Mail. Another old school method that is still effective. Over the last decade, our mailboxes have actually gotten less flooded. The average American now only receives 16 pieces of mail per week.
- Local SEO. Despite all the hype of people saying SEO is dead, SEO is more relevant than ever. It’s a great way to provide valuable content to your prospects and generate leads for your business.
- Pay Per Click (PPC) AKA Search Engine Marketing (SEM) Here are some pay per click stats that will blow you away: Businesses make an average of $2 in income for every $1 they spend in [Google Ads]
Online Lead Generation. Offline lead generation is the traditional way of generating awareness and offers for your potential clients. Some offline generation strategies work better for residential roofing leads, while others may fit the commercial space better and are discussed further in this article.
There are two primary types of roofing lead generation strategies: organic and paid. Organic Lead Generation Strategies. Organic roofing lead generation refers to non-paid tactics such as SEO, content marketing, and email campaigns that generate leads without requiring payment.
Table of Contents. What Is a Roofing Lead? What Are the Types of Roofing Leads? 9 Ways To Get Exclusive and Quality Roofing Leads. Implement a Roofing Lead Management Tool like DemandHub. Frequently Asked Questions About Roofing Leads. What Is a Roofing Lead? A roofing lead is a potential customer interested in roofing services.
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related to: Roofing Lead GenerationOur Skilled Team Offers Top-Notch Services For All Your Roofing Needs. Talk To Us. We Specialize In Roof Installation And Replacement Of Any Roof Type. Reach Out To Us.
