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The Saturn Corporation, also known as Saturn LLC, was an American automobile manufacturer, a registered trademark established on January 7, 1985, as a subsidiary of General Motors. [1] The company was an attempt by GM to compete directly with Japanese imports and transplants, initially in the US compact car market.
Oct 1, 2009 · Read about the most significant moments in Saturn's history from 1982-2009, at Automobile Magazine online. Saturn's fate is sealed. The brand will die alongside Pontiac and seems to have a...
- Don Sherman
- Saturn
Saturn Corporation grew out of a project begun in 1982 within General Motors Corp. to explore the potential for building a small car of superior quality and value as efficiently as possible, combining the most advanced technology with the newest approaches to management.
Sep 22, 2023 · Saturn was more than just a car. It was an attempt to radically reinvent General Motors, the world’s largest and wealthiest automaker. So, what happened?
Mar 8, 2010 · Saturn, a GM company that had great promise in the early 1990s, ultimately failed because senior GM leaders couldn't see the benefits of new ways of doing things and a new kind of organizational...
Jul 1, 2019 · Once billed as “a different kind of car company,” Saturn was originally a standalone car company, one wholly owned by General Motors. Unlike GM’s other automotive brands including Chevrolet, Oldsmobile, and Pontiac, Saturn was managed separately at the start, but eventually was brought into the GM matrix, then later dissolved. Table of Contents.
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Saturn Corporation grew out of a project begun in 1982 within General Motors Corp. (GM) to explore the potential for building a small car of superior quality and value as efficiently as possible, combining the most advanced technology with the newest approaches to management.
