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Saturn LLC. The Saturn Corporation, also known as Saturn LLC, was an American automobile manufacturer, a registered trademark established on January 7, 1985, as a subsidiary of General Motors. [1] The company was an attempt by GM to compete directly with Japanese imports and transplants, initially in the US compact car market.
- January 7, 1985; 38 years ago
- Automobiles
Sep 22, 2023 · Saturn was a new division of General Motors launched in 1990 to compete with Japanese imports with a different way of engineering and manufacturing cars. Learn how Saturn started, what challenges it faced, and why it failed in this feature article.
Company History: Saturn Corporation grew out of a project begun in 1982 within General Motors Corp. to explore the potential for building a small car of superior quality and value as efficiently as possible, combining the most advanced technology with the newest approaches to management.
Oct 1, 2009 · A brief history of Saturn Corporation, a GM subsidiary that produced subcompact cars and SUVs from 1990 to 2009. Learn about the brand's origins, achievements, challenges, and demise in this chronological overview.
- Don Sherman
- Saturn
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Jan 14, 2023 · Learn how Saturn, the first car division of GM, started as an innovative and fuel-efficient option in the 1980s and became a financial drain and a mismanaged failure by the 2000s. Find out the highlights, mistakes, and challenges of this small car company that competed with Japanese models and Japanese-based GM brands.
- Jesse Batson
- Senior Contributing Writer
The Saturn Corporation, also known as Saturn LLC, was an American automobile manufacturer, a registered trademark established on January 7, 1985, as a subsidiary of General Motors. The company was an attempt by GM to compete directly with Japanese imports and transplants, initially in the US compact car market. The company was known for its 'no-haggle' sales technique.
Jul 1, 2019 · The first prototype Saturn vehicle was introduced in 1984, but it wasn’t until 1990 that a production model was made available. During the intervening years, GM formally established the Saturn Car Corporation and began working out a labor agreement with the UAW to gain concessions to make Saturn possible.
