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  1. www.lifewire.com › what-is-social-media-explaining-the-big-trend-3486616What Is Social Media? - Lifewire

    Jan 26, 2021 · Social media are web-based communication tools that enable people to interact with each other by sharing and consuming information. Yes, it's a broad definition—but keep in mind that social media is a very broad term. This is likely as specific as we can get without zeroing in too much on a more specific subcategory of social media.

  2. Jan 31, 2024 · Many Americans use social media to connect with one another, engage with news content, share information and entertain themselves. Explore the patterns and trends shaping the social media landscape. How we did this. Which social media platforms are most common? YouTube and Facebook are the most-widely used online platforms.

  3. Jan 31, 2024 · 27% to 35% of U.S. adults use Pinterest, TikTok, LinkedIn, WhatsApp and Snapchat. About one-in-five say they use Twitter (recently renamed “X”) and Reddit. This year is the first time we asked about BeReal, a photo-based platform launched in 2020. Just 3% of U.S. adults report using it.

  4. www.mckinsey.com › featured-insights › mckinsey-explainersWhat is social media? | McKinsey

    Jun 8, 2023 · Social media has revolutionized how people socialize, do business, shop, date, come up with ideas, and get news. It’s limitless. There are now so many platforms that it can be difficult to keep track (sure, you’ve heard of TikTok and Snapchat, but what about BeReal and Yik Yak?).

  5. Apr 7, 2021 · Social Media Use in 2021. A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30. By. Brooke Auxier and Monica Anderson. Table of Contents. +. Social Media Use in 2021. Acknowledgments. Methodology. How we did this.

  6. Sep 18, 2019 · YouTube, Instagram, and WeChat followed, with over a billion users. Tumblr and TikTok came next, with over half a billion users. The bar chart shows a ranking of the top social media platforms. Some social media sites are particularly popular among specific population groups.

  7. Sep 24, 2020 · Globally, during a typical day, people post 500 million tweets, share over 10 billion pieces of Facebook content, and watch over a billion hours of YouTube video. As social media platforms have grown, though, the once-prevalent, gauzy utopian vision of online community has disappeared.

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