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Sterling (marque) 1991 Sterling 827 SL. Sterling was a brand name of automobile marketed in the United States by Austin Rover Cars of North America (later renamed Sterling Motor Cars), a division of the Rover Group company of the United Kingdom. It was sold in North America from 1987 to 1991, during which time Rover was in collaboration with ...
Dec 24, 2020 · Together, Honda and Austin-Rover embarked on a project that would produce the Acura Legend and the Rover 800, the latter of which would be sold in the U.S. under a new marque: Sterling. Acura...
- Aaron Gold
- 10 min
- Acura
Sold in the U.S. a mere five years, the short-lived Sterling marque famously blended sturdy Japanese engineering (its sophisticated driveline, power steering, and climate control systems came from Honda/Acura) with British design and suspension tuning (the venerable Austin Rover firm knew a thing or two about advanced design, luxury ...
Aug 16, 2016 · The Sterling model was powered by a 2.5-liter V6 gasoline engine paired with a five-speed manual or a four-speed automatic, and was joined in 1989 by a five-door fastback along with a new...
Sep 23, 2018 · Sales started in early 1987, and 14,171 Sterlings sold in the marque's debut year--less than half of ARCONA's initial estimates. What happened to Sterling had happened to just about every other English carmaker that's set foot on these shores: They were built awfully, word spread fast, and they died a miserable death.
- Jeff Koch
Mar 27, 2014 · Sterling was created by Austin-Rover in the mid 1980s in order to ease Rover’s return to the USA. There might have been a sound reasoning behind the decision to create such a “British” marque, but poor marketing decisions and a lack of product quality killed Sterling dead before it ever had a chance to establish itself….
Feb 24, 2022 · Sold in the U.S. a mere five years, the short-lived Sterling marque famously blended sturdy Japanese engineering (its sophisticated driveline, power steering, and climate control systems came from Honda/Acura) with British design and suspension tuning (the venerable Austin Rover firm knew a thing or...
