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1 day ago · 16 up-and-coming media buyers share their visions for the future of TV advertising. Credit: Composite by Ad Age. Many of the top-of-mind questions in TV advertising aren’t concerning the current ...
2 days ago · Ad commitments in last year’s upfront market for primetime broadcast TV fell 3%, to $9.595 billion, compared with $9.91 billion in 2022, according to Media Dynamics Inc., an advertising ...
3 days ago · This year's TV upfronts, with some $19 billion up for grabs, will feature an unlikely star: retail media. Retailers' data is increasingly informing advertisers' TV ad buys. The company poised to ...
2 days ago · MADISON, Wis. (AP) — Wisconsin Democrats plan to spend $7 million on television ads in five state Senate races they believe are key to regaining control of the chamber, the biggest ad buy of its ...
3 days ago · Connected TV political advertising in 2024. Political advertising has advanced significantly in recent decades. Historically, campaigns had limited options for where they could advertise, and those channels had limited inventory. Political campaigns primarily relied on radio, print, and linear TV to reach voters, using mass marketing strategies ...
3 days ago · Amazon Ads announces three new Streaming TV ad formats ahead of debut upfront presentation. May 07, 2024. Ahead of Amazon’s debut upfront presentation on May 14 at Pier 36 in New York City, Amazon Ads unveiled an expanded suite of new interactive and shoppable ad formats for Prime Video with remote-enabled capabilities for living-room devices.
1 day ago · As of May 1, the Sinclair reported that it has pre-booked $77 million in political advertising for the second half of the year through Election Day. This is more than three times the $21 million it had booked in the last presidential election cycle as of May 1, 2020 and much more than the $28 million as of May 1, 2022.
