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Aug 11, 2020 · The Doritos Locos Taco first hit the Taco Bell menu in 2012. That’s more than 50 years after Glen Bell founded what would become a staple in the fast food industry and 52 years after the...
- Caitlyn Hitt
Aug 24, 2021 · By October 2013, HuffPost was reporting that Taco Bell had generated $1 billion off the Doritos Locos Taco alone, with everyone proclaiming it the biggest launch in the history of the chain. Being the best always invites usurpers. The Doritos Locos Taco held out for six years when Nacho Fries, a limited time offer, became the newest, biggest ...
Ashley Lutz. Feb 26, 2014, 1:35 PM PST. Steve Gomez, the man behind the Doritos Locos Taco. Taco Bell. The Doritos Locos Taco is one of the most successful fast food innovations of all...
May 1, 2013 · 05-01-2013 TECH. Deep Inside Taco Bell’s Doritos Locos Taco. From handshake deals to experiments at Home Depot, the history of Taco Bell’s disruptive faux cheese-dusted taco. BY Austin...
- It all began in 2009: Taco Bell’s curiously Australian CEO Greg Creed wanted something new, exciting and young for the chain’s 50th anniversary in 2012, so he challenged his folks to “reinvent the crunchy taco.”
- It was actually Frito-Lay’s suggestion: While there were plenty of other ideas brainstormed — they apparently never got my memo about a Snickers burrito — it was the folks at Frito-Lay who said what many of us had thought, red-eyed, at 2 a.m.: How about a shell made from Doritos?
- The first prototypes were just spray-painted tacos: Rather than go through the hassle of creating a genuine Dorito shell taco just to gauge interest, Taco Bell just spray-painted some existing shells the color of Doritos.
- The first tests did not exactly go well: When it came time to actually create the first edible examples, Taco Bell might as well have given testers those spray-painted tacos, as the Doritos seasoning was not playing nice with the Taco Bell shells.
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Jun 24, 2014 · And while that may seem silly—yes, it is silly —the Doritos Loco Taco is the most successful product launch in Taco Bell history, with more than 100 million units of taco sold in the first 10...
