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It is a platform for local Chinese and international businesses to sell brand-name goods to consumers in Greater China. It has over 500 million monthly active users, as of February 2018. In the last few years, it has opened its features to brands, not only for online sales but also for developing brand awareness.
In the 12 months ended March 31, 2022, Tmall was the largest third-party online and mobile commerce platform for brands and retailers in the world in terms of GMV, according to Analysys. Tmall is a business of Alibaba Group. Launched in 2008, Tmall caters to consumers’ ever-growing demand for high-q.
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Mar 12, 2024 · Tmall’s Dominance: Tmall (天猫), a subsidiary of Alibaba and originally part of Taobao, is China’s largest e-commerce platform in terms of sales value. It targets the B2C market, allowing both local and international companies to sell products in mainland China, Hong Kong, Macau, and Taiwan.
Tmall, an offshoot of Alibaba’s popular online marketplace Taobao, was launched in 2008. The platform targets users who focus on branded products when shopping online. As of June 2022, Tmall had an impressive 939 million active monthly users and generated US$84.54 billion in gross merchandise volume during the 11.11 Global Shopping Festival.
Launched in 2014, Tmall Global is a leading import e-commerce platform in China that addresses the increasing demand of Chinese consumers for international products and brands. It serves as the premier platform through which overseas brands and retailers reach consumers in China, build brand awareness and gain valuable consumer insights in ...
