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  1. Tru by Hilton offers fun, functional rooms, free hot breakfast, pet-friendly policies, and 24/7 markets. Find a Tru near you or explore a new destination with the Hilton Honors app.

  2. Tru by Hilton is simple, spirited and grounded in value, offering all the essentials in a perfect balance of form and function. A stay at Tru delivers superior hospitality through fun, functional pet-friendly rooms, free hot breakfast and activated lobbies built for play that allow guests to truly be themselves.

  3. Jan 25, 2016 · Tru by Hilton is targeting those with a “millennial mindset:”. Hilton Worldwide today unveiled Tru by Hilton, a brand that is simplified, spirited and grounded in value, filling a massive void in the midscale category in the U.S. and Canada. Built from a belief that being cost conscious and having a great stay don’t have to be mutually ...

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  4. History. Try by Hilton in Lake City, Florida. The hotel brand was announced in January 2016 at the Americas Lodging Investment Summit in Los Angeles. It was designed to compete against Comfort Inn and La Quinta, [5] and the first Tru by Hilton hotels were expected to open late in the same year. [6] The goal was to create rooms of 228 square ...

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