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  1. Star Brand. Toys“R”Us. The Champions of Play. Toys“R”Us is a star brand in the Tru Kids family. For over 70 years, Toys“R”Us has celebrated the joys of childhood with kids of all ages.

  2. en.wikipedia.org › wiki › Tru_KidsTru Kids - Wikipedia

    Tru Kids. Tru Kids, Inc. ( / tru /; doing business as Tru Kids Brands) Is an American retail and licensing company that operates the Toys "R" Us locations in the United States. Although they only operate locations in the United States, they own the Toys R Us brand internationally (except in Canada ). It was established on January 20, 2019 after ...

  3. Feb 12, 2019 · Tru Kids is the new parent company of Toys "R" Us and Babies R Us and also owns the rights to Geoffrey and dozens of Toys "R" Us original toy brands. Tru Kids plans to open 70 stores this year in ...

  4. Mar 15, 2021 · New York, NY – March 15, 2021 – WHP Global (“WHP”), a leading brand acquisition and management firm based in New York, today announced that it has acquired a controlling interest in Tru Kids Inc., parent company to the iconic Toys“R”Us® (“TRU”), Babies“R”Us®, Geoffrey® the Giraffe brands, and more than 20 established ...

  5. Mar 15, 2021 · The brand management company WHP Global announced Monday it has acquired a controlling interest in Tru Kids, the parent company of the Toys R Us, Babies R Us and Geoffrey the Giraffe brands. “We ...

  6. Toys”R”Us is the leading kids store for all toys, video games, dolls, action figures, learning games, building blocks and more. C'mon, Let's Play!

  7. Mar 15, 2021 · Toys “R” Us is changing hands again, less than two years after Tru Kids Inc. bought it in a liquidation sale. WHP Global, a New York-based brand management company, announced Monday it has ...

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