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Mar 15, 2021 · New York, NY – March 15, 2021 – WHP Global (“WHP”), a leading brand acquisition and management firm based in New York, today announced that it has acquired a controlling interest in Tru Kids Inc., parent company to the iconic Toys“R”Us® (“TRU”), Babies“R”Us®, Geoffrey® the Giraffe brands, and more than 20 established ...
Feb 12, 2019 · Tru Kids is the new parent company of Toys "R" Us and Babies R Us and also owns the rights to Geoffrey and dozens of Toys "R" Us original toy brands. Tru Kids plans to open 70 stores this...
Mar 15, 2021 · Tru Kids, which is backed by Solus Alternative Asset Management and funds managed by private equity group Ares Management, bought the brands and intellectual property from Toys R Us after it...
Feb 11, 2019 · 3 m. Share. The next chapter in the Toys “R” Us saga is officially official. As reported last month, Toys “R” Us has officially emerged as a new company, Tru Kids Inc. dba Tru Kids Brands. The company is the new parent of Toys “R” Us, Babies R Us, Geoffrey the Giraffe and more than 20 established consumer toy and baby brands.
Aug 19, 2021 · Toys”R”Us kids of all ages can now shop an expansive assortment online from the most globally recognized leader in toys at macys.com/toysrus and in more than 400 Macy’s stores nationwide rolling out in 2022.
Jul 18, 2019 · On Thursday, Tru Kids Brands, which owns the intellectual property of the toy retailer that liquidated last year, and b8ta announced a 50-50 joint venture and plans to open two stores this...
Feb 11, 2019 · Tru Kids is a new company celebrating over 70 years of heritage with an expert team focused on families, kids, and play. Learn more at trukidsbrands.com. SOURCE Tru Kids Brands....
