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Vicente del Rosario Jr. (born October 26, 1945) is a Filipino businessman who co-founded the music publishing company Vicor Music in 1966 and the entertainment company Viva Communications in 1981.
- First Venture: Vicor Music Corporation
- Birth of Viva Films and Viva Entertainment
- What Is The Success Formula of Boss Vic?
On Christmas Day in 1965, the 20-year-old Vic attended a family reunion that would change the course of his life. Back then, showbiz was not on the easy-going Vic's horizon at all, but his first cousin, Orly Ilacad, was already main man for Orly Ilacad and the Ramrods, a popular band. Boss Vic recalls: "At that time, Orly was already a recording ar...
In 1978, Vic del Rosario Jr. parted ways with his cousin-partner Orly Ilacad. As Vic recalls it, "Orly was nininerbiyos...sa aking pagka-aggressive." That same year, one of his main men at Vicor, Vicente "Tito" Sotto III, also got busy with his own career. From Discorama and Student Canteen, Tito—the same man who today is Senate President and is in...
MUSIC & FILM EXPERTISE
Vic del Rosario Jr. is now deservedly called Boss Vic. His tried-and-tested expertise in music played a big role in his then fledgling expertise in movies. Boss Vic admits, "Yung experience ko sa music, ginamit ko rin sa pelikula—using the best singers, songwriters. So, we had all the classic hit songs. "Na-marry ko yung music experience ko into the moviemaking. I think it was a big edge. "We sell the song, we push our movies through the songs, and after a movie becomes a hit, the song sells...
TEMPERAMENT OF A NEGOTIATOR
In movies as it was in music, Boss Vic had to become an expert negotiator. He says his mantra is: Find a way. If you want it, you will find a way. In his words: "Sabi nga, may paraan pagkagusto, di ba? Ako, I believe na ano, e, lahat, puwedeng maayos. "Ang deal, puwedeng maayos kung gusto mo. Minsan talaga, pag gusto mo yung deal, you have to, ano ka, mas flexible, or mas accommodating, sa request ng ka-deal mo because you want it." Boss Vic photographed against Viva's many trophies and award...
SECURE IN HIS STANDING IN THE INDUSTRY
For one with his success record, he is bound to have detractors. What's the worst thing he's heard said about him? He dismisses the question quickly: "I don't listen to that! Kasi alam ko yung aking capabilities. I don't get insecure with what I hear. Dati siguro, nung bata-bata ako. "Ngayon...unang-una, most of them, na-outlast ko na sila, e. I have proven myself. Wala akong kailangang i-prove. "I am happy with my business. I'm happy with what I'm doing. My kids want to continue, they don't...
Oct 23, 2020 · Vic del Rosario Jr., has parlayed a P4,000 investment with his cousin Orly Ilacad into building an entertainment powerhouse in Vicor Music Corporation and later in Viva Films. The latter is...
- Baby A. Gil
Jul 27, 2022 · By VIC DEL ROSARIO JR. Published Jul 27, 2022 5:05 am. I have been in the entertainment business for nearly 60 years — almost my whole life. Come to think of it, providing entertainment is my life. It has been since I started Vicor Music with my cousin Orly Ilacad when I was only 20 years old.
Viva Communications was founded on November 11, 1981, by Vic del Rosario Jr. and his sister Tess Cruz, originally incorporated as Viva Films, a film production studio located in New Manila, Quezon City to produce the films. [3] . In 1982, the company established Viva Records, which was followed by Viva Television in 1986. [2]
- November 11, 1981; 41 years ago
- Vic del Rosario, Tess Cruz
- Vic del Rosario Jr. (Chairman and CEO)
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Nov 12, 2021 · Published Nov 12, 2021. VIVA Communications, Inc. marks its 40th anniversary this November 11, 2021. PEP.ph (Philippine Entertainment Portal) sits down with the company's top honcho, Boss Vic del Rosario Jr., as he reflects on the continuing success of VIVA and what makes a star an icon. HOT STORIES. Producer: Rommel Llanes. Editor: FM Ganal.
