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There are several best practices for designing an eye-catching email that drives engagement and conversions in your campaigns and automations: Maintain a master template. Be strategic with your CTAs. Use a mobile-first email design. Make your brand’s personality shine through. Include an unsubscribe link. Design for accessibility. A/B test ...
Apr 4, 2024 · 30. Avoiding the Spam Button & Bounced Emails. Ensure your emails provide value and adhere to best practices to avoid being marked as spam. This includes having a clear unsubscribe link, respecting subscribers' preferences, and consistently delivering high-quality content.
Our Foundations of Email Design series outlines the principles and techniques you need to build a strong, foundational understanding of email design best practices—all in our easy-to-follow, straightforward guides. In Foundations of Email Design, you’ll learn about: Layouts: hierarchy, layout elements, single- vs. multi-column layouts.
Email is a powerful tool for both B2C and B2B businesses. It generates results across the customer journey, from customer acquisition through to customer advocacy. Proper design can positively affect your email marketing metrics. Easy-to-read copy, thoughtful images, and an intuitive layout improve your reader experience.
Jan 8, 2024 · 17 email design best practices. Earn trust with your sender name. Grab attention with the subject line. Add a punch through preheader text. Keep your email on-brand. Feature the offer in your header. Use images strategically. Use video to drive engagement. Pay attention to hyperlinks.
By following these best practices, you can ensure that your emails are visually appealing and accessible across different devices and email clients. Keep it Simple: Make sure your email design is clean and uncluttered. Use a simple layout with ample white space to make your content easy to read and navigate.
Feb 7, 2019 · Bonus: Email Design Best Practices Checklist. Keep these 16 email copy and design elements in mind, and you’ll nail your email design like a pro. Personalized engaging subject line. Short concise pre-header text. Cull audience data to customize email elements. Use dynamic content to segment subscribers. Mock up your email design.
