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3 days ago · Published May 09, 2024 in Technology. Louis Vuitton’s first Xiaohongshu livestreaming test in 2020 wasn’t as successful as expected. However, the French house didn’t give up on extending its reach to Xiaohongshu’s base of young, fashion-driven, and wealthy users from Tier-1 and Tier-2 cities. At 9pm on April 21 this year, Louis Vuitton ...
Apr 24, 2024 · But why is Xiaohongshu such a coveted platform for international companies, and how can they utilise it to its full potential? This guide unveils the strategies that can help foreign brands thrive on Xiaohongshu, blending authenticity with strategic insight to capture the hearts and minds of Chinese consumers.
Apr 23, 2024 · What Is Xiaohongshu? China has its version of almost every mainstream Western social media platform—case in point: WeChat, an equivalent to Messenger and WhatsApp combined. Then there’s Baidu, which rivals Google. However, one social app has gained international fandom: Xiaohongshu (小红书). Globally, users refer to it as “Little Red Book”.
Apr 16, 2024 · Xiaohongshu is a growing social commerce platform in China that can be a powerful tool for increasing sales. With the help of SEO (Search Engine Optimisation), analytics tools and the e-commerce platform RED Mall, you can make it easy for users to purchase your products.
2 days ago · Alternatively, you can contact Xiaohongshu directly at brandaccount@xiaohongshu.com [Webpage 14]. This comprehensive guide is designed to streamline the process of setting up various types of accounts on Xiaohongshu, ensuring you can efficiently establish a strong presence on this influential social commerce platform.
Apr 21, 2024 · April 21, 2024. Xiaohongshu, or also known as Little RedBook, is the Chinese equivalent of Search plus Instagram. Recently Xiaohongshu decided to sunset the Taobao and Youzan outbound link setting. This was the feature for sellers to direct traffic to their Taobao and eCommerce website.
Apr 25, 2024 · Xiaohongshu, a social-media site favoured by “Generation Z ” (those born between 1997 and 2012), is buzzing with talk of the precious metal. Young people don’t have much spare...
