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  1. Dec 22, 2023 · December 22, 2023 at 2:39 AM PST. Listen. 3:11. China’s Instagram-like social platform Xiaohongshu Technology Co. will book a profit this year, according to people familiar with the matter ...

  2. Jun 30, 2023 · Xiaohongshu also has a shopping feature, so you can easily buy the items that catch your eye. From designer clothes to beauty products to home decor, Xiaohongshu has got you covered. Download 小红书 – 你的生活指南 on PC with BlueStacks and connect with a range of diverse and interesting people from all over the world.

  3. Jan 17, 2023 · Little Red Book (Xiaohongshu) is a lifestyle sharing and purchasing decision-making platform. It allows users to share short videos and photos about fashion, beauty, food, travel, and much more. Founded by Mao Wenchao and Qu Fang in 2013, Little Red Book remains one of the most popular social platforms in China.

  4. Apr 11, 2022 · 11 April 2022 0 comment. Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover and buy luxury, fashion and beauty products. It can also be an essential tool for building community around a brand in China, writes Mark Bellamy from Aiken Digital. Comparing Chinese platforms to those we are familiar with in ...

  5. Jul 26, 2022 · Xiaohongshu is powered by user-generated content, which makes it attractive for Western brands seeking authentic feedback from consumers. By joining Xiaohongshu to test the waters, Sézane was able to get direct feedback from potential customers like Liu, who followed the account and left comments asking when the brand would be officially ...

  6. Apr 24, 2024 · Xiaohongshu charges a relatively high commission fee, typically around 15 to 20%. In addition to this, there is an up-front deposit cost of 20,000 Yuan (approximately US$2,900), and a monthly platform fee ranging from 10,000 to 60,000 Yuan (US$1,450–$8,900).

  7. Jun 30, 2023 · Today, Xiaohongshu has become a vibrant community of over 140,000 brands targeting primarily female audiences aged 18 to 35. Users engage with the app by sharing outfits and learning about high-quality foreign brands they wouldn’t have access to otherwise. The app is known for user-generated content, great for fashion, beauty, and lifestyle ...

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