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  1. Apr 30, 2024 · Xiaohongshu, whose top investors include Alibaba, Tencent and United States-based GGV Capital, made its first profit last year, taking in $500m on revenues of $3.7bn, the Financial Times reported ...

  2. 1 day ago · Dior has taken the lead in joining the Xiaohongshu Mini Program and online mall function. Image: Dior Xiaohongshu . To close the loop from interest to sales, Xiaohongshu has launched a mini program function, where brands can create customized interface designs and complete sales conversions on Xiaohongshu’s online mall.

  3. Apr 24, 2024 · Learn how to leverage Xiaohongshu, a social media and e-commerce platform popular among young, urban females in China, to reach and engage your target audience. Discover strategies, tips, and considerations for success on this app.

  4. Apr 24, 2024 · BEIJING – Chinese social media app Xiaohongshu has been Ms Eldrida Yeong’s constant companion as she navigates her way around the kitchen. A week ago, as the 26-year-old senior programme ...

  5. Apr 16, 2024 · Launched in 2013, Xiaohongshu (Little Red Book) started as a way for Chinese consumers in Shanghai to explore and purchase overseas products. With its focus on visually appealing content and in-depth reviews, it rapidly attracted global brands. Today, Xiaohongshu boasts a thriving community exceeding 140,000 brands, primarily targeting young ...

  6. Apr 23, 2024 · Xiaohongshu Vs. Instagram: Let’s Compare and Contrast . Xiaohongshu is China’s version of Instagram, but that’s not to say it’s a copy-and-paste of the world-famous platform. Xiaohongshu has many unique features that distinguish it from Instagram, making it an ideal choice for brands targeting Chinese audiences. Let’s look at the ...

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  8. Apr 21, 2024 · Xiaohongshu or Redbook eCommerce Seller and Marketing 101 Guideline in 2024. Xiaohongshu, or also known as Little RedBook, is the Chinese equivalent of Search plus Instagram. Recently Xiaohongshu decided to sunset the Taobao and Youzan outbound link setting. This was the feature for sellers to direct traffic to their Taobao and eCommerce website.

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