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Xiaohongshu (Chinese: 小红书; pinyin: xiǎohóngshū; lit. 'Little Red Book'), also known as RED , [1] [2] is a social media and e-commerce platform. It has been described as "China's answer to Instagram ", [3] and is sometimes referred to as " Chinese Instagram ".
- June 2013
- Shanghai, China
- Miranda Qu Fang & Charlwin Mao Wenchao
- Xiaohongshu
Mar 16, 2016 · But this one is a Shanghai-based shopping app that, in just two years, has attracted 15 million consumers and $200m in annual merchandise sales. And already it's raised $120m at a $1bn valuation ...
- David Rowan
Xiaohongshu's primarily young, affluent users have spent $23 million through the app to date, according to Sensor Tower data shared with Insider. As of end February, some $1.1 million was spent in ...
Aug 2, 2023 · The Xiaohongshu app (小红书), often referred to as “Little Red Book” or simply “RED,” is created by Miranda Qu and Charlwin Mao and is available on both the iOS and Apple mobile platforms. Over the past few years, it has risen to prominence as a go-to platform to discover lifestyle trends, with a strong focus on fashion, beauty, and ...
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Feb 17, 2023 · Chapter 1: An introduction to Xiaohongshu. Xiao Hong Shu (小红书) was founded in Shanghai in 2013. The platform's name means 'little red book' in Chinese and, according to the founders, has nothing to do with the famous booklet of Mao Zedong's quotations.
Dec 20, 2023 · Xiaohongshu, also known as the “Little Red Book” is where brands engage directly with China’s Gen Z consumers, over 200 million strong, in a hyper-engaged social-shopping environment. Imagine beauty tutorials, fashion reviews, and entertainment recommendations, all seamlessly leading to purchases. Launched in 2013, this social-shopping ...
Mar 9, 2022 · Xiaohongshu considered listing in the US in 2021, Bloomberg reported, but decided to explore a Hong Kong listing instead after Beijing required that companies handling data of more than 1 million ...
