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3 days ago · In April 2024, Louis Vuitton hosted an online resee of its Womenswear Pre-Fall 2024 runway on Xiaohongshu, drawing 470,000 viewers, breaking luxury brands’ livestream viewership record on the lifestyle platform. Brands can learn from Louis Vuitton’s approach to livestreaming on Xiaohongshu: beyond showcasing the 15-minute-long show, Louis ...
Apr 24, 2024 · BEIJING – Chinese social media app Xiaohongshu has been Ms Eldrida Yeong’s constant companion as she navigates her way around the kitchen. A week ago, as the 26-year-old senior programme ...
Apr 24, 2024 · Learn how to leverage Xiaohongshu, a social media and e-commerce platform popular among young, urban females in China, to reach and engage your target audience. Discover strategies, tips, and considerations for success on this app.
Apr 25, 2024 · Xiaohongshu, a social-media site favoured by “Generation Z” (those born between 1997 and 2012), is buzzing with talk of the precious metal. Young people don’t have much spare cash. The youth ...
Apr 30, 2024 · On Xiaohongshu, Zhenzhen explained she had never had cosmetic medical procedures to look younger, nor had she worked out before retiring. Her words have resonated widely, as many admitted to the ...
Apr 19, 2024 · Just like how TikTok and Instagram are fueling rapid consumerism, Xiaohongshu is one of the major forces influencing Gen Z’s shopping habits. Whether or not domestic retailers and brands start utilizing the reach of this platform to create positive change is another story.
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Apr 16, 2024 · April 16, 2024. Launched in 2013, Xiaohongshu (Little Red Book) started as a way for Chinese consumers in Shanghai to explore and purchase overseas products. With its focus on visually appealing content and in-depth reviews, it rapidly attracted global brands.
