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  2. Current status. Online. AMP (originally an acronym for Accelerated Mobile Pages [1]) is an open source HTML framework developed by the AMP Open Source Project. [2] It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. [3]

    • Online
    • Google
    • October 7, 2015; 8 years ago
    • amp.dev
  3. Learn how Google and its partners launched AMP HTML, a new open framework to build light-weight webpages that load instantly on mobile devices. AMP HTML supports rich content, ads, analytics and distribution across platforms and devices.

  4. Jun 5, 2023 · AMP pages are fast-loading mobile-optimized webpages created with an open-source HTML framework. Learn the advantages, limitations, and steps to implement AMP on your website with Semrush's Site Audit Tool.

    • accelerated mobile pages (amp)1
    • accelerated mobile pages (amp)2
    • accelerated mobile pages (amp)3
    • accelerated mobile pages (amp)4
    • accelerated mobile pages (amp)5
  5. Feb 28, 2022 · AMP is a web component framework that helps you create websites, stories, ads and emails with fast and secure features. Learn how to use AMP, explore success stories and subscribe to the latest news.

  6. To set yourself apart from the competition, optimize your landing page experience with AMP. To go ahead and get started, learn how to use AMP with Google Ads. Benefits. Faster landing pages...

  7. Accelerated Mobile Pages (AMP) is a project that aims to improve the performance and user experience of mobile web pages. Learn what AMP is, how it works, who can use it, and what benefits and responsibilities it entails.

  8. How AMP works. The following optimizations combined are the reason AMP pages are so fast they appear to load instantly. There are 7 reasons in total - but if that’s still too much to read, simply watch the explainer video:

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