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  1. AMP for WP automatically adds Accelerated Mobile Pages (Google AMP Project) functionality to your WordPress site. AMP makes your website faster for Mobile visitors. What’s New in this Version? | Priority Support | View Demo | Screenshots | Community.

    • Amp, What Is It?
    • Amp, How Does It Work?
    • Advantages and Disadvantages of The Amp Format
    • The Amp Format, For Which Type of site?
    • Testing Two Must-Have Amp Plugins For WordPress
    • How Do You Check The Validity of Your Amp Pages?
    • Debrief: Do You Need to Use Amp on Wordpress?

    AMPstands for Accelerated Mobile Pages. This is a format for fast display of web pages on mobile phones. One of its main objectives is to enhance the user experience experienced by Internet users on a website, by allowing them to access a page via their mobile device almost instantaneously. Behind this oiled mechanism, we find an open source techno...

    How AMP works

    On its official website, AMP details 7 reasons to explain how AMP works. Hold on tight. For example, it talks about“asynchronous execution of the entire AMP JavaScript”, “CSS code“, or “GPU-accelerated animations“. Are you still there? I’ll grant you, it’s not easy to understand what we’re talking about around here. So let’s drop the barbaric and technical terms and try to simplify it. Technically speaking, AMP pages are second versions of your classic WordPress pages, but simplified for mobi...

    What does an AMP page look like on your phone?

    Accelerated Mobile Pages are reduced to their simple expression, so that, once again, they load almost instantaneously. Basically, we just keep the content and the images, and we get rid of all the other graphic tricks related to design. Take a good look, it’s pretty obvious from the comparison below. As you can see, the AMP page in the article above has been cleverly stripped. For example, you can notice the disappearance of the following elements: 1. The wave and the blue color at the top o...

    What about Google, then?

    At the level of Google’s search results page (we call it the SERP, in the jargon), Accelerated Mobile Pages are easily recognizable. They display a small gray lightning bolt icon in the top right corner of the article in question. Google mixes them with its other search results, so you will see other ones which are note necessarily AMP versions. But you can also find their trace in its carousel, which compiles several results in a row. You can scroll through them by scrolling with your finger...

    Advantages of Accelerated Mobile Pages

    The AMP format has undeniable advantages: 1. It improves the user experienceby providing your visitors with pages that load quickly. 2. Your pages will load faster. This criterion is taken into account by Google in the ranking of pages on mobile that it establishes in its search engine. 3. A fast loading time limits your bounce rateand increases the time spent on your site. Signals appreciated by Google. 4. The visibility of your pages is increased on Google. An Internet user can already dete...

    Disadvantages of Accelerated Mobile Pages

    But on the other hand, AMP also has some drawbacks: 1. The design of an AMP page on WordPress (and also in general) is crude and focuses on the content to load as quickly as possible. You have fewer assets to differentiate yourself from your competitors and are less likely to bring out the personality of your site. 2. Some formats and sizes of advertisements are not available. 3. Due to simplified HTML and JavaScript code, you will not be able to display your opt-in forms and buttons. This ca...

    The AMP format is not suitable for all sites. By nature, it is primarily intended for sites that receive most of their traffic from a mobile device. To find out if you fall into this category, it’s very simple. First, connect your site to Google Analytics. Then check the types of devices used from the menu Audience > Mobile > Overview. On the line ...

    To begin with, you can create an AMP page by coding. But you will need strong technical skills in web development, and time to get familiar with AMP markup (it is a full-fledged framework). The simplest and quickest solution, which will also save you from getting your hands dirty, is to use a dedicated plugin. So for the moment, here, it will be ve...

    Whichever plugin you choose, you will surely want to check the proper functioning of your AMP pages and to check their validity afterwards. To do so, you can rely on several free tools at your disposal. For a start, you can use the Google Search Console. This essential tool for any webmaster allows you to better manage your site and monitor your SE...

    Since its official deployment in 2016, the AMP format has been a hot topic in the SEO community. While its effectiveness is undeniable in terms of page loading speed, Google visibility and improved user experience, some specialists are doubtful about its real added value. “Google AMP can go to hell”; “Kill Google AMP before it kills the web”: these...

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  3. Feb 24, 2016 · Google’s Accelerated Mobile Pages (AMP) project is being launched today. Are you ready for it? In today’s column, I’ll give you an overview of the offering and show you how to get started...

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  4. May 26, 2021 · Accelerated Mobile Pages ( AMP ) for WordPress – to create a AMP theme for your website. Custom AMP – to help customize your AMP content. Facebook Instant Articles & Google AMP Pages – to publish and manage your content directly from WordPress to Google AMP Pages with support for ads and analytics.

  5. Jun 6, 2019 · Setting up WordPress for AMP: Accelerated Mobile Pages. This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it.

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  6. The Complete Guide To Accelerated Mobile Pages (AMP): Speed Up Your Website For Mobile Users - Einstein Marketer. Marketing. The Complete Guide To Accelerated Mobile Pages (AMP): Speed Up Your Website For Mobile Users. by Josh Barney. Some of you may have heard of AMP, others may have seen it, 99% of you will have interacted with it …

  7. Sep 21, 2023 · AMP for WP is the most recommended AMP plugin by the community. Automatically add Accelerated Mobile Pages (Google AMP Project) functionality on your …. The plugin is compatible with WordPress version 6.3.1 and requires version 3.0 or later of Wordpress. Its last update was on 2023-09-14 8:39am GMT.

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