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  1. DDB decided to broadcast the ad on Labor Day, when Johnson was supposed to begin his formal fall campaign. "Daisy" aired as a commercial only once, during a September 7, 1964, telecast of the film David and Bathsheba on The NBC Monday Movie.

  2. Apr 13, 2016 · On September 7, 1964, a 60-second TV ad changed American politics forever. A 3-year-old girl in a simple dress counted as she plucked daisy petals in a sun-dappled field. Her words were...

  3. In Tony Schwartz. The 1964 “Daisy ad,” perhaps the single most-talked-about political spot in television history, featured a little girl counting while pulling petals off a daisy. Her image was frozen as a monotone missile launch countdown began.

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  5. On September 7, 1964, television advertising history was made during the broadcast of NBC’s Monday Night at The Movies. That’s when a new kind of TV ad was first aired that would forever change the art and practice of political advertising – and to a large degree, political campaigning as well.

  6. Sep 7, 2014 · Sunday marked the 50th anniversary of the famous “Daisy” ad run by Lyndon B. Johnson’s 1964 presidential campaign. The aim of the one-minute spot, widely known as the first political attack ad,...

  7. Jul 3, 2016 · Brendan Kiley. Seattle Times staff. The television commercial that changed American politics ran just once — but once was enough. It was 1964 and Lyndon B. Johnson, who had become president only...

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