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  1. en.wikipedia.org › wiki › 19711971 - Wikipedia

    1971 was a common year starting on Friday of the Gregorian calendar, the 1971st year of the Common Era (CE) and Anno Domini (AD) designations, the 971st year of the 2nd millennium, the 71st year of the 20th century, and the 2nd year of the 1970s decade.

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  2. Media in category "1971 advertisements in the United States". The following 25 files are in this category, out of 25 total. 1971 Intel Advertisement.jpg 4,971 × 3,222; 2.24 MB. 1971 Vega Car of the Year Ad.jpg 2,434 × 3,292; 1.51 MB. A Very Special Special - 1971 WMMS print ad.jpg 543 × 748; 184 KB.

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    • From Radio Jingle to Television Triumph
    • A Picturesque Italian Backdrop
    • A Diverse Cast with A Unified Message
    • Trials and Tribulations on The Hilltop
    • A Song Heard Around The World
    • Revisiting The Hilltop
    • A Lasting Legacy of The Coca-Cola Hilltop Commercial

    ‍ Bill Backer, had a knack for transforming the mundane into the memorable. Particularly when handling the Coca-Cola account, his genius was in identifying the extraordinary within the ordinary, a talent he used to the fullest while devising the iconic "Hilltop" commercial. The inception of the concept began with an idea for a radio jingle. Unexpec...

    ‍ Every compelling story requires an equally compelling setting. The team behind the "Hilltop" commercial understood this profoundly. With the concept of their audacious advertisement firmly rooted in their minds, they found themselves confronted with the daunting task of identifying the ideal location. It had to be a place that could visually enca...

    ‍ To truly underline the concept of worldwide unity, the "Hilltop" commercial needed an ensemble as diverse as the world itself. This was not a task to be taken lightly; it was a call for a broad spectrum of young individuals from an array of nations. A cast that could reflect the global demographic, capturing the essence of Coca-Cola's universal a...

    ‍ The ambition of the "Hilltop" commercial was matched only by the trials that accompanied its creation. This was not a venture for the faint of heart. Filming on the Italian hilltop, as picturesque as it was, brought with it a host of challenges that tested the resolve of the cast and crew. The capricious Italian weather proved to be a formidable ...

    ‍ It's impossible to discuss the Hilltop commercial without delving into the heart of its success: the enchanting song "I'd Like to Teach the World to Sing (in Perfect Harmony)." This was no ordinary jingle—it was a symphony of hope and unity, born out of a collaboration between British songwriters Roger Cook, Roger Greenaway, Bill Backer, and Bill...

    ‍ Two decades after the world first heard the harmonious melody of "I'd Like to Teach the World to Sing" from an Italian hilltop, Coca-Cola decided to strike a nostalgic chord. In 1990, they embarked on a journey back to the iconic location that had become synonymous with global unity and shared experiences. The goal was not just to commemorate the...

    ‍ The Coca-Cola Hilltop commercial went on to become one of the most memorable and influential advertisements of all time. The combination of its striking visuals, diverse cast, and catchy, heartfelt song struck a chord with audiences around the world. The commercial has been referenced and parodied in various forms of media, from movies and televi...

  4. Media in category "1971 in the United States". The following 20 files are in this category, out of 20 total. (From left) - Iron Eyes Cody, Bill Fremont, DeGrazia, and Jack Mimnaugh circa. 1971.jpg 1,086 × 955; 452 KB.

  5. Nov 1, 2012 · 11-01-2012. Harvey Gabor, an advertising legend best known as the art director for Coca‑Cola’s 1971 commercial, “Hilltop,” visited Coke’s global headquarters in November 2012 to discuss the making of the iconic spot – and how his wish to “buy the world a Coke” came true four decades later through an award-winning project with Google.

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  6. May 18, 2015 · The campaign’s code name was “Buy the World,” the budget for this commercial alone was nearly $1.3 million in 2013 dollars, and through it Coke might have a shot at more than just glass ...

  7. Jun 16, 2021 · Shot down-and-dirty in 16mm, cinema verite-style in August 1970, amid the blazing desert heat of Southern California, it is a profoundly pessimistic film which punctures the image of law and order ...

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