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- Koo hopes to have 10 crore users in a year's time
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By Balakumar K
published 26 August 2021
In just around 17 months
(Image credit: Koo)
Twitter's rival in India, Koo has crossed 1 crore (10 million) downloads in the short period since its launch in March 2020.
The brainchild of entrepreneurs Aprameya Radhakrishna and Mayank Bidawatka, Koo is available in 8 languages including Hindi, Kannada, Marathi, Tamil, Telugu, Assamese, Bangla and English. With an India-first approach to building the platform, it has introduced a slew of technological features that enable more Indians to engage in online conversations.
According to its co-founder Aprameya Radhakrishna, Koo has ambitions of touching 10 crore user base over the next one year.
"Microblogging in India is restricted to less than two per cent, if you look at only English. The fact that microblogging will enable their voice to be heard by anyone in the country, is something that 98% of the internet-using population is not even aware of. That is the market Koo is looking at,” he was quoted as saying by the news agency PTI.
In order to increase the platform’s credibility, Koo wants to onboard prominent names from multiple fields including politics, government, cricket, entertainment, and business among others. It currently has 2500 'big handles' on the platform. In comparison to Twitter that is pittance.
Koo, in May this year, raised $30 million in Series B funding, led by Tiger Global along with existing investors Accel Partners, Kalaari Capital, Blume Ventures and Dream Incubator.
The funding is to be used to strengthen engineering, product and community efforts across all Indian languages at Koo.
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