In 2002, she starred opposite Ajay Devgan in Ram Gopal Verma's Company. The film was a critical success and she won her third Filmfare Critics' Best Actress Award. In that same year, she appeared in Ek Chotisi Love Story. The film, when released, generated tremendous response at the box office, becoming one of the few successes of the year.
Bollywood actor Ajay Devgan also campaigned for the BJP. Modi addressed several rallies after 25 October in several constituencies. In a rally in Buxar on 26 October, Modi vowed to defend reservation of Dalits, STs, OBCs.