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1. en.wikipedia.org › wiki › Alfred_SteeleAlfred Steele - Wikipedia

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   Alfred Nu Steele (April 24, 1901 – April 19, 1959) was an American soft drink businessman most known for being the president and later chairman of the board of Pepsi-Cola Company from 1950 until his sudden death in 1959.

   • Education: Northwestern University
   • Resting place: Ferncliff Cemetery and Mausoleum in Hartsdale, Westchester, New York, US

   • Occupation: Businessman
   • Born: April 24, 1901, Nashville, Tennessee, US

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3. www.hbs.edu › detailsAlfred N. Steele - Leadership - Harvard Business School

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   Arriving at Pepsi after defecting from an alienating position at Coca-Cola, Steele immediately began a highly involved rehabilitation process at the battered soft drink maker. Steele installed a more autonomous management structure, instituted an extensive advertising campaign that helped Pepsi grow out of its “poor man’s cola” image, and ...

4. www.britannica.com › biography › Alfred-SteeleAlfred Steele | American businessman | Britannica

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   role in Pepsi-Cola Company. In PepsiCo, Inc. In 1950 Alfred N. Steele (1901–59), a former vice president of the Coca-Cola Company and the husband of actress Joan Crawford, became chief executive officer.

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     Joan Crawford’s visit to Africa for Pepsi-Cola with Alfred Steele | 1957

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     Joan Crawford & Alfred Steele Pepsi Footage | Dallas, Texas (1959)

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     1985 Pepsi commercial- "They changed my Coke"

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6. www.bustle.com › p › what-happened-to-alfred-steeleWhat Happened To Alfred Steele? Joan Crawford's Husband Had A ...

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   Mar 5, 2017 · Chandler's biography reports that Steele first worked for Coca-Cola before moving over to Pepsi-Cola, where he eventually became chairman of the board. He later died in 1959 after...

   • Author: Andrea Towers

7. www.historyoasis.com › post › pepsico-ceoPepsiCo CEO History

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   ‍. Caleb Bradham (founded Pepsi in 1898, led company until bankruptcy in 1923) Charles Guth (acquired Pepsi in 1931, led as president of Loft Inc. which owned Pepsi in the 1930s/40s) Alfred Steele (served in the 1950s) Donald M. Kendall (served from the 1960s to 1986) Wayne Calloway (served from 1986 to 1996) Roger Enrico (served from 1996 to 2001)

8. www.pioneeringminds.com › pepsiThe Pepsico Challenge - Pioneering Minds

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   Mar 23, 2017 · In 1949, Pepsi appointed Alfred Steele, a former Coca-Cola executive, as President. Again America was at war and to support the nation Pepsi changed the color of its bottle crowns to red, white and blue. With the upheaval of the war and the depression, people everywhere had become health and money conscious so, in 1964, Pepsi introduced diet ...

9. acearchive.org › alfred-steeleAlfred Steele - acearchive.org

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   Feb 25, 2023 · by Aaron Feb 25, 2023. Alfred Nu Steele was a man whose name may not immediately ring a bell, but his impact on the world of soft drinks is undeniable. He was the brilliant CEO of the Pepsi-Cola Company from 1949 until his untimely death in 1959, leaving behind a legacy that still resonates today.