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   Al·lure

   /əˈlo͝or/

   

   noun

   • 1. the quality of being powerfully and mysteriously attractive or fascinating: "people for whom gold holds no allure"

   verb

   • 1. powerfully attract or charm; tempt: "will sponsors really be allured by such opportunities?"

   Word Origin late Middle English (in the sense ‘tempt, entice’): from Old French aleurier ‘attract’, from a- (from Latin ad ‘to’) + luere ‘a lure’ (originally a falconry term).

   Derivatives

   • 1. allurement noun

   Scrabble Points: 6

   • A

     1

   • L

     1

   • L

     1

   • U

     1

   • R

     1

   • E

     1

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