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  1. Latest American Beauty Products. Perfectly Waterproof Mascara 2 reviews. Fabulous Feel High Shine Lipgloss 07 Ballet Pink 1 reviews. beloved purple blossom 2 reviews. Beloved Red Rose 2 reviews. ULTIMATE DIAMOND Luminous Mineral Makeup SPF 15 11 reviews. Ultimate Diamond Restoractive anti-aging cream 3 reviews.

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    • Cruelty-Free and Clean
    • Shade Inclusivity
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    Choosing one known for its high-performing products is a great starting place when looking for a makeup brand. Reading reviews and listening to trusted makeup artists, beauty editors, or beauty websites like Byrdie to learn which brands create the best products that live up to their claims is wise. The brands on this list, such as Armani, L’Oreal, ...

    If cruelty-free or clean beauty products are important to you, look for makeup brands that commit to these rules. Many brands have switched to completely cruelty-free product development and eliminating less clean ingredients. Some brands also commit to offsetting their carbon footprint and using earth-friendly packaging. Both Jones Road and Tower ...

    For too long, makeup brands limited shades to more fair shades and had zero or minimal options for darker complexions. If shade inclusivity is essential for you, look for makeup brands that cater to you. More brands are becoming more aware and developing a more comprehensive range of makeup shades for all products, from foundations to eyeshadow and...

    Price is always worth considering when choosing a makeup brand. The best makeup brands can come with a high price tag and are often splurge-worthy. However, there are plenty of high-quality and affordable makeup brands that are high-performing and beloved by makeup artists and consumers alike. Do think about your budget when choosing the best makeu...

    • Neutrogena Hydro Boost Hydrating Water Gel Moisturizer, $17. I can wax poetic about Neutrogena's full line of Hydro Boost products, but this moisturizer is the one that started my love affair.
    • Glossier Boy Brow, $16. Since the brand launched in 2014, it's catapulted into cult-fave status. My personal must-have from the line? The Boy Brow, an absolutely perfect brow gel that fluffs up your brows like none other I've ever used.
    • Drunk Elephant C-Firma Day Serum, $80. Out of all the vitamin C serums that exist, this one's continually praised as a magical skin brightener. Drunk Elephant's also just a cult-fave skin-care brand that consistently launches effective, active products that beauty fanatics can't get enough of.
    • CoverGirl Lash Blast Volume Mascara, $9. All hail the drugstore mascara. My all-time fave is CoverGirl's all-famous Lash Blast, which literally makes my eyelashes look like beautiful, voluminous butterflies that flutter all day long—without clumps.
  2. 4.1. 11 reviews. 72% would repurchase. 4.4/5. package quality. price range. ingredients.

    • (11)
    • American Beauty
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  4. American Beauty. ULTIMATE DIAMOND Luminous Mineral Makeup SPF 15. American Beauty. Follow. 4.1. 11 reviews. 72% would repurchase. 4.4/5. package quality. price range. ingredients.

    • (11)
    • American Beauty
  5. From $10.00 USD. Bronzer and Highlighter. The ultimate glow! Illuminate and contour with our range of pressed bronzers and highlighters for everyday confidence. Available in a variety of shades depending on skin tone, our bronzers and highlighters will have you feeling sun-kissed and radiant every day. Available in a ready to go bundle, our ...

  6. 5.0 / 5.0. 5 reviews. Receive 15% off your first order. All the latest product drops, limited offers, straight to your inbox. Plus, receive 15% off your first order. Subscribe. American Beauty by Sara. Makeup for women who love America by Sara Gonzales. Navigation.

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