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  1. Appalachian logo. The university has two official logos, the primary logo and the secondary logo. The primary logo is the first choice for usage and should always be used in more formal materials. The secondary logo is more casual and is appropriate for informal usage when identifying the university.

  2. Appalachian State University logos are legally registered trademarks that are used to represent the university. The words Appalachian®, Appalachian State™, Appalachian State University®, App State®, Mountaineers™, and Yosef™ are also trademarks of Appalachian.

  3. In addition to the primary university marks, there are a variety of approved graphics and marks you can use to represent your area. These include titlemarks, social media marks, and icons, all of which are approved for general use.

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  5. Sep 9, 2023 · English. This is the Appalachian Block "A" athletic logo for Appalachian State University. Summary. Licensing. This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain.

  6. The graphic identity manual and this statement constitute official University policy as it pertains to the logo, proper used of the logo and other registered identifying marks, publications, items such as stationery/envelopes and their proper uses, business cards, and the name of the institution as it appears in publication. 2 Scope. 3 Definitions.

  7. The three primary roles of App State's Office of Trademarks and Licensing office are: Protect the trademarks, service marks, logos, symbols and indicia that belong to the university and that are associated with the values and traditions of Appalachian.

  8. Mountaineers™. Yosef™. Photographs and artwork bearing the university's name, logo, marks, or other reference to the university are covered by the licensing program, including reproductions and mass-produced artwork.

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