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In this article the authors discuss the innovation benefits and leadership challenges of Apple’s distinctive and ever-evolving organizational model in the belief that it may be useful for other...
Jan 23, 2024 · Apple’s mission is “to bring the best user experience to its customers through innovative hardware, software, and services.” And in a manifesto dated 2019, Tim Cook set the vision as “We believe that we are on the face of the earth to make great products, and that’s not changing.”
Finance. Just as our products create value for our customers, this team creates value for Apple and its shareholders. To do that, they support Apple’s growth, both top line and bottom line, by partnering with other teams for more effective investment strategies and risk management.
