Is the drive in theater making a comeback?
- With most regular movie theaters closed due to the coronavirus pandemic, drive-in theaters are seeing a resurgence. Cars line up at the ticket booth to enter the Ocala Drive-in Theatre in 2020. The coronavirus is primarily spread through person-to-person contact, putting large gatherings in places like traditional movie theaters on hold.
Sep 30, 2021 · The decline was rapid, and today, less than 350 drive-in movie theaters are operating. That has actually dropped about 100 from the year 2000. With the COVID-19 pandemic however, is there a possibility drive-in movie theaters could make a comeback? Some movie theaters have installed exterior screens to turn free standing traditional movie ...
May 01, 2018 · Recently, there has been a renewed interest in drive-ins by the public and therefore a corresponding increase in the number of new drive-in theaters scheduled to be opened. DriveInMovie.com is currently tracking 8-10 new drive-ins which plan to open in 2018 or early 2019.
Nov 21, 2020 · Drive-in theaters could make a long-term comeback. The drive-in model, though popular back in the day, hasn't exactly been a mainstream way to watch movies. But at the right price point, drive-ins have the opportunity to attract and retain a substantial customer base. Seeing a movie has gotten expensive. In 2019, moviegoers in the United States ...
- Rise in American Pop Culture
- The Return of The Drive-In?
- Bringing Moviegoers Back to The Cinema
- Final Thoughts
Throughout the 1950’s and 60’s drive-ins sprouted across the US. Due to the weather in the more temperate climate states, it became more synonymous with summertime activities. People would drive their cars to the Drive-In Theater grounds where there would be a spot to park. Usually after parking, moviegoers would head to the refreshment stands to buy popcorn and soda. There is a big screen that will then show the matinee feature. It was just like going to the movie theater, but you are watching it on the big screen from your own car outdoors. Originally the sound would be transmitted from speakers, but could be too loud in some areas or even distorted. Later some drive-ins would install speakers next to each car stall for theater goers. For most of them, it was loud speakers that did not exactly have high-fidelity audio. One of the reasons the drive-ins would gain so much popularity during this time period (in my opinion) would have a lot to do with cars. This was a time when the US...
The drive-ins decline started in the 1970’s. This coincided with the arrival of color television as a retail consumer product. Attendances dropped as more people could stay home in the summer and watch TV. Less people were coming out to watch movies at the drive-in when they could either just watch at home or get a better experience at a movie theater (i.e. the cinema). The movie theaters were also year around available and did not require a car to go to. At some point drive-ins tried to attract more attendances by featuring adult films or more racy themes. They also started hosting events in order to attract more people. While the drive-in of the 50’s embodied the “All American” experience that highlights the automobile, the 70’s was really about saving gas during the start of the oil crisis. This affected the US and the world economy leading to inflation. The 50’s seemed like fuel would never run out, but the 1970’s became a wake up call. It would lead to less driving, thus less a...
If it were not for social distancing and the COVID-19 pandemic, perhaps no business would have considered bringing back a drive-in. In 2020 that is exactly what some companies might consider. With movie theaters and cinemas shut down across the US due to virus concerns, the latest movies were being released direct to streaming platforms via the Internet. This could perhaps be the killer app for in person movie attendance. Some enterprising companies began to bring back the local drive-in as an alternative to allow people to watch movies again, conforming to social distance guidelines. Floridais one of those places where drive-in theaters are operating. There are other drive-in locations, but whether or not they will make a big comeback depends on the guidelines this summer. Some are just pop-up operations showing old classic movies and not really meant to be a permanent fixture. If movie theaters are to remain closed, then perhaps this is an opportunity for companies to build drive-...
Perhaps the technological advances in self-driving cars and VR/AR (mixed reality) entertainment can bring moviegoers back to the cinema with new user experiences. The lessons learned from the coronavirus could lead to more attention to personal hygiene and protection. Spacing moviegoers at least 6 feet apart becomes mandatory practice in line and seating. There will be more hand sanitizers available. The staff will wear face shields and masks at all times. There will be transparent barriers (fiber or plexiglass) in place between seats inside the theater and also placed in ticket booths for separation between the attendant and the moviegoer when purchasing tickets. Perhaps the use of self-driving robo-taxis like that operated by Waymocould strike deals with cinemas to drive moviegoers to the movies. This is one way to get moviegoers back watching movies when the cinemas are allowed to open again. The idea here is to provide transportation to moviegoers who get a special package offer...
I am all about the best experience when it comes to entertainment. I also do think that at the moment there are public health concerns regarding the pandemic in 2020. Moving forward, keeping cinemas shutdown is not going to go well with the owners and their workers in general. The film industry can adapt to OTT services already, which competes with cinemas. People will be out of work for good if it leads to permanent closures. Drive-ins provide an alternative, but I don’t think it is sustainable in the long term because of the required investment in land and equipment and actual user experience. It may not be profitable as well since there is a limit to the amount of cars a lot can hold, and there are many logistical issues to consider regarding its operations. That includes fire hazard safety and evacuation procedures in the event of an emergency. Liability on any person harmed would fall on the drive-in operator, so that would be a huge concern. It is better to reopen the movie th...
- Vincent Tabora
May 26, 2020 · A drive-in movie in 1948 (left) and in 2020. Drive-in movies, once popular in the 1950s and '60s, are making a comeback due to the coronavirus pandemic. Many are operating at 50% capacity, giving out face masks, and enacting social distancing measures. Traditional indoor theaters are still shuttered during lockdown.
- Talia Lakritz
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Jun 25, 2020 · Enter drive-in movie theaters, which offer the ultimate experience in distancing, while still being an activity perfect for friends, family and significant others. CDC guidelines recommend limiting face-to-face contact and maintaining a separation of at least 6 feet from others as ways to reduce the spread of COVID-19.