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  1. Mar 15, 2021 · In 2020, U.S. customs retrieved fake luxury goods from China worth $2.5 million. The seized items included 200 pieces of counterfeit Rolex watches (via Luxurylaunches ). To make matters worse, China has been improving the quality of its counterfeit products to the point that they look very similar to the authentic ones.

  2. The most expensive Rolex watches which are not auction pieces go up to a list price of about $82,500. Most recently a Rolex Day-Date 40mm made out of solid platinum was introduced and has an ice-blue dial like all platinum Rolex watches and comes with a diamond bezel. The price tag is just north of $100,000.

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    • Rolex Submariner
    • Rolex Oyster Perpetual
    • Rolex Explorer & Rolex Explorer II
    • Rolex GMT-Master & Rolex GMT-Master II
    • Rolex Datejust
    • Rolex Day-Date President Watches
    • Rolex Date
    • Rolex Sea-Dweller
    • Rolex Air-King
    • Ladies Rolex Watches

    Submariner Models to Invest in:

    – Ref. 116610LN – Ref. 16610 – Ref. 14060 – Ref. 16613 There are few luxury watches in existence more widely regarded as blue-chip investments than the Rolex Submariner and 2020 was a huge year for the collection, with Rolex discontinuing all existing 40mm models and rolling out a whole new line of models with 41mm cases. Like with any recently released stainless steel Rolex sports model, open market prices for the new Submariner watches are incredibly high; however, this means that the previ...

    Oyster Perpetual Models to Invest in:

    – Ref. 124300 – Ref. 126000 – Ref. 114300 – Ref. 116000 The Oyster Perpetual is one of the oldest names in Rolex’s catalog and for the last several years, it has occupied the position of being Rolex’s entry-level collection of watches. While there has historically not been all that much hype surrounding the line, 2020 marked a huge year for the Rolex Oyster Perpetual, and the updates to the collection even stole some of the headlines away from the brand-new Submariner. Along with new movement...

    Explorer Models to Invest in:

    – Ref. 14270 – Ref. 214270 – Ref. 16570 – Ref. 216570 The Rolex Explorer is the brand’s original collection of sports watches, and the Explorer II first appeared in 1971, meaning that this year marks its 50th anniversary. To celebrate the occasion, Rolex released an updated Explorer II and also brought back the classic 36mm sizing for the time-only Explorer, along with introducing a new two-tone version of the watch. Although the new Rolex Explorer II reference 226570 features a new movement...

    GMT-Master Models to Invest in:

    – Ref. 16750 – Ref. 16760 – Ref. 16710 – Ref. 116710LN The Rolex GMT-Master II is one of the most popular watches in the world and while you can immediately turn a quick profit should you be lucky enough to purchase one of the stainless steel models at a retail level, some of the best investment opportunities among GMT-Master watches in 2023 are the older and discontinued models. Vintage Rolex prices can be notoriously high, and the ref. 1675 GMT-Master has been rather expensive for a number...

    Datejust Models to Invest in:

    – Ref. 1601 – Ref. 16013 – Ref. 16233 – Ref. 116233 To the average person, it is the classic two-tone Rolex Datejust that is model most emblematic of the brand. The Datejust is Rolex’s best-selling watch of all time and the 36mm model in stainless steel and yellow gold became an absolute icon during the peak of its popularity in the 1980s. Instantly recognizable, and arguably one of the most important watches that Rolex has ever created, the classic two-tone Datejust 36 remains shockingly aff...

    Day-Date President Models to Invest in:

    – Ref. 1803 – Ref. 18238 – Ref. 118238 – Ref. 218238 With prices for stainless steel Rolex models on the rise for a number of years now, gold Rolex watches have suddenly started to offer strong relative value on the secondary market. Likely helped along by surging gold prices and the economic uncertainty that accompanies a global pandemic, gold watches have been experiencing a resurgence in popularity and one that is most obvious when looking at the Rolex Day-Date collection. Just like the Da...

    Date Models to Invest in:

    – Ref. 1503 – Ref. 1507 – Ref. 15037 – Ref. 15238 The 34mm Rolex Date has always existed as a slightly smaller and more affordable alternative to the classic 36mm Datejust but just this year, Rolex finally discontinued it entirely from its catalog. Prior to being discontinued, Rolex only offered the 34mm Date in either stainless steel or White Rolesor (stainless steel with a white gold bezel); however, it has been the older full yellow gold models that have seen the greatest surge in populari...

    Sea-Dweller Models to Invest in:

    – Ref. 1665 – Ref. 16660 – Ref. 16600 – Ref. 116600 As an entire collection, the Rolex Sea-Dweller is relatively undervalued. Due to the massive notoriety of the Submariner, the brand’s other series of professional dive watches often gets overlooked by collectors. Despite the fact that the Sea-Dweller offers superior performance and is less common than the Submariner, you can often purchase a Rolex Sea-Dweller for roughly the same price on the secondary market. Given that it was the very firs...

    Air-King Models to Invest in:

    – Ref. 5500 – Ref. 14010 – Ref. 114200 – Ref. 114234 We have been saying it for years, but the older 34mm Rolex Air-King watches represent some of the best value for the money in all of watch collecting. While the current production 40mm model may now be trading hands for more than its retail price on the open market, the older iterations of the Air-King are some of the most affordable Rolex watches available. The ref. 5500 is the quintessential vintage Rolex Air-King, and due to its long pro...

    Ladies Rolex Models to Invest in:

    – Ref. 69173 – Ref. 69138 – Ref. 169622 – Vintage Cocktail Watches For women’s Rolex watches, some of the best investment pieces for 2021 come from older, discontinued models that are only now starting to experience a resurgence of appreciation. For many years, modern trends were all favoring larger watches for women, which has helped keep prices low for the classically sized 26mm models and other smaller watches from the brand’s history. Models such as the two-tone Lady-Datejust ref. 69173 a...

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  4. Rolex Sea-Dweller Prices in Canada. Rolex 2016 w/Stickers Sea-Dweller Deepsea D-Blue James – C$25,216. Rolex 2022 Sea-Dweller Deepsea 126660 Black Dial – C$19,863. Rolex Sea-Dweller Stainless Steel Oyster Deepsea D-Blue Index – C$27,270. Rolex Sea-Dweller 44mm Deepsea James Cameron 126660 – C$26,245.

  5. Rolex is a Swiss watch brand founded in 1905. Rolex watches typically sell for between $1,728 - $214,941. The most popular Rolex collection is the Datejust, with 102,179 listings in our database from the last 12 months. Other popular collections include the Submariner, GMT-Master, and Daytona . More about Rolex.

  6. Currently, the entry-level price for the lowest tier Rolex is around $5,000. Most of the Rolex model’s people desire to own sit in the $8,000-12,000 range. Vintage and pre-owned models vary in their price estimates.

  7. Sep 21, 2022 · On most days, he sells about $435,000 in watches. Alwani keeps about $25 million worth of watches in stock — which translates to roughly 300 watches at any given time — 20 times more than the nearby Rolex boutique, according to Alwani.

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