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    • Rolex Charges not only for Quality, but also for “Brand Name” Status. The Rolex “brand” is too much of what I would be paying for with a given watch. Similarly, the value that used Rolex watches yield in the marketplace is mostly related to supply and demand, not because the watches are inherently superior to their competitors.
    • Rolex Watches are a Mass-Market Product, Not Necessarily Artisanal. When I have to make a choice between a good mass-market product and a good artisanal product, I choose the artisanal product 99% of the time.
    • Buying a Vintage Rolex is Not Without Challenges. Vintage goods are great to have, but vintage Rolexes can be very tricky–because there are so many fakes out there.
    • Rolex Watches are Aggressively Counterfeited. Counterfeit Rolexes are produced in such big numbers that the quality of them is actually rather good, even at a much lower price point.
  1. Aug 23, 2019 · Rolex GMT Master. The second Rolex is a GMT Master with a two-tone blue and red dial and a black contrasting face. It came with an aftermarket brown leather strap. If you’re looking to buy the modern equivalent, the Rolex GMT Master 2 with a stainless steel band, it would retail for $9,250. Rolex Date.

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  3. Rolex bought for $350 is now worth up to $700,000: 'Antiques Roadshow' Life An Air Force vet paid $350 for this watch—it’s a Rolex now worth up to $700,000 Published Tue, Jan 28 202012:42...

  4. Jan 1, 2023 · The cost of a Rolex can range anywhere between $6,500 all the way up to $75,000 MSRP. Factors that affect pricing are materials, new movements, collection popularity, and complications. The average price for most Rolex watches falls between $7,000 – $12,000 MSRP. Most of those references are made up of stainless steel watches and two-tone watches.

  5. Mar 15, 2021 · Yes, Rolex is well-made and can be an heirloom piece. It can even be an investment because of its high demand, and they hold their value pretty well. However, buying the watch doesn't always mean you are only paying for its quality. The value of each Rolex watch includes its brand name status. Since it's a household name, you tend to pay more ...

  6. Feb 18, 2021 · The model number is located at the watch lug at 12 o’clock, right where the case and the bracelet meet. If the model number is to a rare watch, then the value of the watch will be higher since the availability of the watch is lower. The serial number is engraved on the case at the exact same spot as the model number, except for at 6 o’clock.

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