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art di·rec·tion

noun
- 1. the work of an art director in overseeing the artistic aspects of a film, publication, or other media production: "the art direction and cinematography are lovely"
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Art director
Person responsible for leading teams in the artistic design and production of various kinds of visual art works
Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film and television, the Internet, and video games. It is the charge of a sole art director to supervise and unify the vision of an artistic production. In particular, they are in charge of its overall visual appearance and how it communicates visually, stimulates moods, contra... en.wikipedia.org
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